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Six Flags says it has created an entertainment and marketing department to help the company expand beyond its theme parks. The department, based in New York, includes in-park entertainment, promotions, licensing agreements, advertising, communications and investor relations.
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http://www.sixflags.com/parks/newengland/ParkInfo/parkpolicies.html
Or, it's a case of SF making the changes to the website, then getting some negative customer feedback, and removing the no-rentry clause.
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