Six Flags new campaign....Dancing Old guy

Hey all,

After a week in ATL and time here in the DC/B'more area, I've been bombarded with radio and TV commercials from Six Flags' new marketing campaign. (For those who haven't seen it's a weird looking old bald guy in a tux dancing to techno music)

We all know SF needs/wants to turn things around for their parks with the lackluster public opinion and poor business. So, my question is this: Is this goofy ad campaign the right thing? It will appeal to much of the younger sect, of course, but is that what they need? I don't think so. I think they need a slick, classy add which shows that they have (or have improved) the park(s) in terms of friendliness, class, etc. This campaign has just served to annoy those who I've seen/heard it with. (I heard a "Ugh...not this stupid thing again" out of someone)

This is not meant to be SF bashing, nor is it meant to turn into that. I was just looking for thoughts about this campaign....what do you think?

I personally thought last year's commercials were fine. I'd certainly think that having a popular singer or group mixed with footage of the park (last years commercials) would appeal more to the "tween" group than this years idea, but I'm no marketing expert.

Those weren't bad at all. Maybe not the best for what they need, but not bad! This year I'm just not so sure :)

I dont know who they are targeting with that ad.It seems like all middle aged to older people in the commercial.I agree it should target customer service,friendliness,being clean etc...Shouldnt it be targeting families and younger people?How young is the younger sect?toddlers?pre-teens?I just know it reminds me that it is almost time to go to SF again and that makes me happy.But I dont think it will necessarily make any one demographic want to run out.maybe it is just an early commercial to say hey start thinking about us now.They have never aired a commercial that early around here in Chicago until around when they were to open for weekends.Maybe soon they will show some footage of the new themed area and new rides to get people wanting to go there-I guess time will tell.

I still like the old commercials, like back in 1999 when they advertised for SFGA and Raging Bull. They simply showed the rides and the coasters. The music and quick pace of the video made it really exciting. This video almost scares me to go to SF anymore, although I will of course. I really hope they go back to the more traditional videos.

Look here.