Six Flags marketing: We're still open

Posted Thursday, June 18, 2009 2:09 PM | Contributed by Jeff

Theme-park giant Six Flags has filed for bankruptcy, a move that normally signals a cut in marketing spending. But in this case, Chapter 11 figures to be good news for Mr. Six. An insider familiar with the company's finances said the company spends some $60 million annually on all of its marketing, with likely increases in certain markets.

Read more from Advertising Age.

Saturday, June 20, 2009 12:29 PM
LostKause's avatar

Some headline are misleading on purpose. Some TV news teasers exaggerate dangers to you or "your family", or "your children", or "your pet" on purpose. It's done to try to get your interest, encouraging you to read on or tune in. I'll admit that that is pretty much common sense, but it seems that we need to be reminded of it from time to time.

I know of a certain circumstances that comes to mind, but I'm not at liberty to mention the details. It's one reason why I stick to writing feature stories instead of the juicy stuff.


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Saturday, June 20, 2009 12:38 PM
LostKause's avatar

Some headline are misleading on purpose. Some TV news teasers exaggerate dangers to you or "your family", or "your children", or "your pet" on purpose. It's done to try to get your interest, encouraging you to read on or tune in. I'll admit that that is pretty much common sense, but it seems that we need to be reminded of it from time to time.

I know of a certain circumstances that comes to mind, but I'm not at liberty to mention the details. It's one reason why I stick to writing feature stories instead of the juicy stuff.


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Saturday, June 20, 2009 3:09 PM
Jeff's avatar

But "some" is the key word. Some people are morons too, but it doesn't mean everyone is. There's good and bad in everything, which is why I'm annoyed at the general canvasing of the nebulous "media" which includes everything from a 12-year-old podcasting in his mom's basement to the New York Times. If you're unwilling to differentiate the difference, than you have no place to make generalizations about how awful it all is.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Sunday, June 21, 2009 2:11 AM
Soggy's avatar

Whether a person perceives "the media" as good, bad, left, right, young or old, I think there have been enough instances where they are simply "wrong" to question it's validity for anything. When professionally printed or spoken information as simple as a coaster's height, number of riders or even its NAME (all of which we have seen and discussed here on the Buzz) are being reported incorrectly, it makes me wonder if they double check anything before reporting it as fact.

Are there good reporters who do their due diligence? Of course there are. But the ones who do not are out there in force, and I'm not talking about the random preteen bloggers. I agree that "the media" cannot be automatically blamed as a scapegoat, but I also believe they shouldn't be automatically trusted either.


Pass da' sizzrup, bro!

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Tuesday, June 23, 2009 12:25 PM
ApolloAndy's avatar

But what is "the media" in the first place? You're lumping a gigantic and mostly unrelated set of organizations and people into one generalization. Can anyone make a valid statement about anything that diverse?


Hobbes: "What's the point of attaching a number to everything you do?"
Calvin: "If your numbers go up, it means you're having more fun."

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Tuesday, June 23, 2009 1:32 PM
Jeff's avatar

I pay attention to the "press," however outdated that term may be, and even then, only the press that has a reputation for adhering to general journalistic principles.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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