Attendance isn't the thing you need to rely on to grow. It reaches a point where attendance becomes flat. When you do so many discount programs and give away your passes for $40, they mean even less. If I go a dozen times, I paid a little over $3 per visit. Attendance isn't where the big pay-off comes from.
That's why per capita spending figures are so important. If each guest isn't spending more than $30 in the park on average, they aren't going to do as well.
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Jeff
Webmaster/Admin - CoasterBuzz.com
"From the global village... in the age of communication!"
Watch the grass grow:
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