Posted Saturday, August 6, 2005 12:00 AM | Contributed by redman822
Six Flags Great America's renewed popularity, caused by the new water park, has brought with it severe traffic issues. Great America is on pace to draw at least 3 million visitors, about 500,000 more than last year, according to the village of Gurnee.
Read more from The Daily Herald.
Now just think about it in pure dollars and cents. Let's just say that only 1/3 of the increased attendees are season passholders. That means that they are selling an additional 333,333 tickets this season. Even at a discounted price of $35 per ticket, that is an additonal $11.5 million dollars at this park this season.
At this rate, the HH will pay for itself in just the increased ticket sales in 3 years - not to mention the increased ticket prices.
I still think the park is pissing away money by not charging it as a separate gate. Huge misstep if you ask me.
I am not sure if they would have that type of gate increase if they made it a seperate admission for the waterpark. Several parks like the idea of advertising it as two parks for the price of one, and that seems to do well. Paramount Kings Island, Holiday World, I think the rest of the Paramount Parks, and some others offer that type of model.
I think that offering both for the price of one is the more popular and common method. I would have to do some research, but only a few parks like Cedar Point have the seperate admission. Indiana Beach offers a combined and seperate, so that is sort of different. Cedar Point I think also does it like that, with a combined pass. But is the extra gate admission enough to offset the loss in attendance from doing it that way and the extra in park spending from the increased amount of guest.
I almost would think of that 500,000 more people going half would reconsider going if there was an extra cost for the water park. Admission is 40 dollars anyway, how much more do you want people to pay to do everything in the park. 65 or 70 dollars? That is almost as much as a season pass. When I went there the park was busy for a monday, but still enjoyable. Most waits were 30 minutes or less, and the waterpark did look very nice, but did not go over there. On a side note, Raging Bull is really good, and is great in the last seat. Also those Boliger and Mabilard hyper coasters have great capacity, probably around 1600 pph or higher.
Just curious to find where your drawing your conclusions that they are giving away potential revenue by doing this. It is not like Six Flags and other park chains did not research it. I would also bet they surveyed their guest and asked them if they would be willing to pay a seperate fee for a waterpark.
They could have opened it as a second gate, named their price and got it. Plain and simple. Fish in a barrel.
I think the early separate park pass sales weren't meeting expectations, they choked and made it complimentary. Had they stuck to their guns, they still would have had those crowds.
-'Playa*** This post was edited by CoastaPlaya 8/7/2005 9:00:28 AM ***
And please, if they did any research at all, they wouldn't have changed their mind about whether or not to include it in the gate. That's the most ridiculous thing I've ever heard. If you do any major capital expenditure at an amusement park, you justify it by figuring out how much money it's going to bring in to pay for it. Business 101. I wouldn't open a lemonade stand unless I knew exactly what the margins were, how much I would have to sell, my expenses, etc., before I broke ground. Six Flags didn't do that. They made the decision after they began construction.
*** This post was edited by Jeff 8/6/2005 1:54:07 PM ***
Such as, "We're going to tear down Whizzer and build a new coaster." Followed later with, "Due to popular demand, we've decided to take out Shockwave instead."
Same basic concept.
With the way the waterpark has been received, they are definitely going to have to expand on it and soon.
Following up on George's comment: "At this rate, the HH will pay for itself in just the increased ticket sales in 3 years - not to mention the increased ticket prices." Early "projections" from my accountants ;) said two years at most....and once you include the in-park spending, that works out just about right... :)
I sure hope 'Playa is happy, I've been pushing this waterpark boom like CRAZY over the last few years....and he *still* hasn't gotten me another RoS clone....you OWE me 'Playa... ;)
You must be logged in to post