Six Flags extends deal with Coke for ten years

Posted Wednesday, July 18, 2012 9:53 AM | Contributed by Jeff

[Ed. note: The following is an excerpt of a press release. -J]

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today announced a 10-year extension to their partnership agreement, designating Coca-Cola as Six Flags' Official Beverage Sponsor for all domestic parks. The new agreement begins January 2013 and builds on a 50-year relationship that began at Six Flags Over Texas, Six Flags' flagship park.

"We are extremely proud and excited to extend our valuable partnership with Coca-Cola, and expand our relationship that is built on innovation, service and quality brands," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

"This new agreement builds on 50 years of refreshing visitors at Six Flags parks. With acres of thrilling rides and attractions to explore, friends and families are sure to work up a thirst enjoying a day outdoors at one of Six Flags' 17 U.S. parks," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "Our diverse portfolio of full, low and no-calorie beverages offers the perfect choice for delicious, ice-cold refreshment for every Six Flags visitor."

The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts for Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas, juices and all frozen carbonated beverages. The companies will work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle® Zone, which first opened at Six Flags Great Adventure in Jackson, NJ in 2011.

Also, Six Flags and Coca-Cola will debut many marketing initiatives nationally, regionally and locally, including value-added promotions unique to each property, along with an extensive, fully-integrated media campaign featuring joint creative messaging on TV, radio, the internet and in cinemas. Additional programs will feature Six Flags rewards within the MyCokeRewards loyalty program, as well as social media and mobile phone campaigns.

In addition, Coca-Cola will be the Official Beverage Sponsor of many Six Flags special events, including spring and summertime music concerts and cultural events such as Festival Latino. Coca Cola will market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing on Coke's Swelter Stopper Tour.

Read the entire press release from Six Flags.

Thursday, July 19, 2012 2:39 PM

Bottle Caps rule.


My author website: mgrantroberts.com

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Thursday, July 19, 2012 2:40 PM

I still have a major sweet tooth so maybe that explains why I still liked Pepsi over Coke when I was drinking soft drinks. Now I just drink water. Drinking either Pepsi or Coke (or any soft drink) on occasion now tastes like drinking syrup. I am not a fan of Aquafina bottled water so I guess I should welcome a switch to Coke and Dasani.

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Thursday, July 19, 2012 3:18 PM

Yesterday at GAdv, I hit the Coke Freestyle store. I got Cherry Powerade Zero, which I don't think is even available retail..definitely not in this area. One of my companions got Raspberry Coke..again, not available retail. She said it was really good. As a diabetic who doesn't like Diet Coke and generally prefers not to drink soda at parks, this place is a Godsend for me...to say nothing of the fact I only pay $.99 with my big cup.


The amusement park rises bold and stark..kids are huddled on the beach in a mist

http://support.gktw.org/site/TR/CoastingForKids/General?px=1248054&...fr_id=1372

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Thursday, July 19, 2012 4:11 PM
Jeff's avatar

A local restaurant has a Coke Freestyle machine. You can do all kinds of variations on the traditional flavors of all of the stuff they make. The fountain actually has a touch screen to choose what you want, starting with the base product and then enabling certain extra flavors. I tried Coke Orange. It was... different. My wife had Barq's Vanilla, and it was quite good.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Thursday, July 19, 2012 4:34 PM
rollergator's avatar

^Jeff, the wife made a root-beer float. I think she won that round, LOL...

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Thursday, July 19, 2012 4:47 PM
Jason Hammond's avatar

I believe there is a freestyle machine at Kings Island this year. I could be wrong though. I saw my first one on a visit to the Galveston Island Historic Pleasure Pier earlier this year. Seeing as how I'm a Dew guy, I prefer Pepsi by default.

When it comes to fountain cola, I can drink either coke or Pepsi. When you get into the bottled, i definitely prefer Pepsi. I'm not sure why, but the bottled coke products seem too acidic to me. I too have a sweet tooth. I don't bitter things either. Coffee, certain beers. That probably has something to do with it too. I'm not sure why it doesn't bother me out of the fountain as much.

I wasn't the biggest fan of surge. But, at least it was a Dew alternative when Coke is the only option. Shame they don't make it anymore.

Regardless of which way they go, people will be upset, and others will be thrilled. I won't care too much either way. But, like I said, if I had to pick, I'd pick Pepsi so I could "Do the Dew"


854 Coasters, 34 States, 7 Countries
http://www.rollercoasterfreak.com My YouTube

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Thursday, July 19, 2012 7:20 PM
LostKause's avatar

MMMMM... I can eat a whole box of Bottle Caps when I am in the mood to, Mike! YUM!

Last edited by LostKause, Saturday, July 21, 2012 2:32 AM
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Thursday, July 19, 2012 8:23 PM
Jeff's avatar

To be clear, the Freestyle fountain was not for the customers to play with, it's for the servers.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Thursday, July 19, 2012 8:49 PM
Tekwardo's avatar

Firehouse subs has a freestyle machine...and you use it yourself. Love the touchscreen mixing.


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Don't cry because it's over, smile because it happened.

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Thursday, July 19, 2012 9:48 PM
kpjb's avatar

All the Burger Kings around here have self serve Freestyle machines. They're pretty awesome even though I'm not a fan of Coke products in general. (See: Diet Mountain Dew comment above.)

What I really like is, as a diet soft drink drinker, I am not stuck with just one or two selections. What I REALLY hate is when there are two diet drinks, and they're diet Coke and Coke Zero. Great. Two colas. Thanks for the variety.

Anywho, I had a strawberry Sprite Zero and it was okay, but nowhere near as good as the Coke Zero with a shot of watermelon that they have at Sonic.


Hi

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Thursday, July 19, 2012 10:11 PM

LostKause said:

MMMMM... I can eat a whole box of Bottle Caps when i am in the mood to, Mike! YUM!

Bottle Caps are my preferred writing candy. Writers burn a surprising amount of glucose in their brains during the writing process, which naturally has to be replenished in order to maintain creative focus.

That's my story, at least.


My author website: mgrantroberts.com

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Thursday, July 19, 2012 11:11 PM
kpjb's avatar

I like Bottle Caps, but I boycott them until they make Cola and Root Beer flavors more distinguishable.

I'm starting an online petition if anyone's interested.

Also, one to bring back Tart-N-Tinys.


Hi

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Friday, July 20, 2012 11:27 AM
Pete's avatar

I remember taking the "Pepsi Challenge" two or three decades ago, where Pepsi came to malls and other public areas to give taste tests to the general public between Pepsi and Coke. The Pepsi was served ice cold, the Coke was much warmer. Is it any surprise that Pepsi won bragging rights to winning the "Pepsi Challenge"?

From what I have heard, the window of opportunity is open for Coke to come to all Cedar Fair parks. I hope it happens, I especially like Coke Zero.


I'd rather be in my boat with a drink on the rocks, than in the drink with a boat on the rocks.

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Friday, July 20, 2012 12:20 PM
Jason Hammond's avatar

The freestyle machine at Galveston is for customer use. I assume the one I only heard about at KI was the same.


854 Coasters, 34 States, 7 Countries
http://www.rollercoasterfreak.com My YouTube

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Saturday, July 21, 2012 1:28 AM
Maverick00's avatar

Fountain drinks are much better than bottles. I prefer Pepsi out of the fountain but deffently coke out of the bottle. I'd go with Pepsi out of cans too. I'm not sure why fountains, bottles and cans make drinks taste different but there's deffently a different.

Last edited by Maverick00, Saturday, July 21, 2012 1:28 AM

Cedar Point will always be The Roller Coaster Capital of the World, regardless of the number of coasters they have.

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Saturday, July 21, 2012 2:36 AM
LostKause's avatar

I prefer Coke out of a fountain. The Coke at Kings Island is better than the Coke at any restaurant, for some reason. I think they have a higher concentration of syrup.


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Saturday, July 21, 2012 3:47 AM

Coke is best out of a glass bottle. Really, any cola is.


My author website: mgrantroberts.com

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Saturday, July 21, 2012 11:19 AM

Agree. Around here the only way you can get that is that a lot the grocery stores sell "Mexican" Coke. It's bottled in Tijuana, and it's made with cane sugar, not high fructose corn syrup. The formula is slightly different, but it's closer to what it was before the "new coke" fiasco.

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Saturday, July 21, 2012 2:53 PM
Jeff's avatar

One of the chains has bottled Coke here, from Twinsburg, Ohio.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Saturday, July 21, 2012 3:14 PM

You can get both Pepsi Throwback & Mountain Dew Throwback (made with real sugar) around here


This Isn't A Hospital--It's An Insane Asylum!

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