Six Flags attendance down while per capita spending is up

Posted Tuesday, July 22, 2014 9:26 AM | Contributed by Jeff

Six Flags Entertainment Corp. SIX -4.12% said profit rose 39% in the second quarter, with admissions revenue increasing as attendance slid, suggesting fewer guests spent more money. Attendance slid 8% while total guest spending per capita grew 11%. The company attributed the attendance loss to the harsh winter that affected school calendars.

Read more from The Wall Street Journal.

Tuesday, July 22, 2014 5:35 PM

Open for debate: Are guests delaying their visit to the park because a new, signature ride has not opened yet at their local Six Flags?

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Tuesday, July 22, 2014 8:28 PM

Could be. 8% though? How many parks are waiting for their ride to be finished? How many people buy a single day pass vs the season pass?

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Wednesday, July 23, 2014 12:27 AM

When will parks learn the lesson that a new ride should be open on opening day, if in any way possible?

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Wednesday, July 23, 2014 1:10 AM

Goliath was the biggest P.R. nightmare in the parks history. I agree rides should open with the park. If not then by Memorial Day at the latest. Good news this nightmare is over and they better have learned something from it. By chance if any ride is coming this way next year, start building it now.

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Wednesday, July 23, 2014 9:31 AM

A) Goliath being the "biggest P.R. nightmare" in the park's history is overly dramatic.

A ride whose opening, no matter how delayed, drew national media attention to the park is not a P.R. nightmare.

Someone dying or being seriously injured on one of the park's rides is a P.R. nightmare. (You may want to take off those enthusiast-tinted sunglasses once in a while...)

B) We all agree that rides should open either with the park or on the announced opening day. That's not always going to happen.

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Wednesday, July 23, 2014 9:35 AM

LostKause said:

When will parks learn the lesson that a new ride should be open on opening day, if in any way possible?

When it starts to actually matter.

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Wednesday, July 23, 2014 10:49 PM

Attendance down, per-caps and total profit up. Where have I heard that song and dance before? And as I recall, didn't it almost end badly?

--Dave Althoff, Jr.

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Thursday, July 24, 2014 9:44 AM

I can't say I'm upset about this. I'm more likely to spend money when I'm having a leisurely, fun day than I am when the place is packed to the gills and I can't do anything but wait in line.

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Thursday, July 24, 2014 12:41 PM

RideMan- What are you referring to? As per the Gonch Business Model (which I tend to agree with), isn't that a GOOD thing?

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Tuesday, July 29, 2014 12:16 AM

I like how they try to blame the school year lol. Would the run- down condition of the parks and lack of rides and entertainment for those not seeking thrills have anything to do with it?

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Tuesday, July 29, 2014 7:41 AM

That certain didn't stop the people in the park from spending more...

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Tuesday, July 29, 2014 10:22 AM

Hm...

Our family has both Cedar Fair Platinum passes and Six Flags Gold membership passes, and we haven't gone to Six Flags yet this year (except for myself when I was in Atlanta, GA for a conference). And to be frank, Six Flags is not as well run as Cedar Fair parks.

1. Their rides run rougher. Goliath in SFGA rattled more.

2. Their rides LOOK poorly maintained.

3. Front entrance is ridiculously bottlenecked and narrow with stupid fingerprint scanning that takes forever. Security inspection ugh. Cedar Point's main entrance should be the model to follow -- open, airy and quick.

4. Sponsors ads everywhere - or it felt like that.

The other day at Kings Island in Banshee line, I saw a group of staff pulling out weeds from the landscaping and this ride is like brand new.

Cedar Fair is worth the money. Six Flags, I'm not so sure. Too many similar rides, also.

Marvin

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Tuesday, July 29, 2014 11:20 AM

Could in-park spending have increased due to their advertising? Has there been a recent spike in Stride gum sales?

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