Six Flags announces Johnny Rockets restaurants and marketing deal

Posted Thursday, March 22, 2007 9:01 AM | Contributed by redman822

Six Flags and Johnny Rockets today announced a multi-year strategic relationship under which Johnny Rockets will become a Six Flags Corporate Alliance Partner and pay Six Flags an annual sponsorship fee; Six Flags will open and operate Johnny Rockets locations throughout its parks; and the companies will collaborate on marketing and promotional initiatives at all 200+ Johnny Rockets restaurant locations around the country.

Read the press release from PR Newswire via Yahoo.

Thursday, March 22, 2007 9:22 AM

* Six Flags on-table flip chart advertising at all Johnny Rockets restaurants nationwide;

* Six Flags coupons offered with every restaurant receipt for admission savings at any U.S-based Six Flags park;

* Six Flags branding of the Johnny Rockets kids' activity menu;

* Six Flags-branded check presenters at all Johnny Rockets restaurants;

* Website and email advertising;

* A special Six Flags-branded milkshake, available in-park and at all Johnny Rockets locations.

ALL Johnny Rockets locations? Even the ones at Cedar Fair parks? Now that would be classic... :)

Thursday, March 22, 2007 1:53 PM
I think the CF parks MAY be the exception to the rule! I guess this gives us permission to start up the "What's Replacing Rockets" discussion AGAIN!
Thursday, March 22, 2007 6:07 PM
Johnny Rockets is a franchise, so the owner of the stores (ie. Cedar Fair) would have the choice of whether to use the marketing materials/promotions or not. Just like your local McDonald's doesn't have to offer the $1 Cheeseburger or Monopoly game.

"At participating locations"

Friday, March 23, 2007 8:40 AM
"What's replacing Rockets" discussion agaiiiiiiiiiiiin.
Oh no, not that!
Friday, March 23, 2007 9:30 AM
like I said before Rainforest Cafe. Would go well with all the theming


Friday, March 23, 2007 9:32 AM
Does this mean that the Six Flags ride ops have to dance every five minutes instead of moving customers through the lines?
Friday, March 23, 2007 10:29 AM
They will hire two sets of ride ops. Ride ops who can operate the rides. and dancing ride ops who will dance every five minutes. So customers will still move through the lines.

But, don't worry in mid june they will fire all the dancing ride ops due to budget cuts .

Then they will have Flash dance in place of the dancing ride ops once a day at selected rides

Friday, March 23, 2007 1:01 PM
^Anyone remember the epsiode of Lost In Space when they end up on the planet of teenagers? Everytime the siren goes off, they have no choice to do anything but dance. maybe CP can replace J-Sprockets with Lost in Space World!
*** This post was edited by FLYINGSCOOTER 3/23/2007 2:10:14 PM ***

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