Six Flags announces a billion-dollar investment to improve guest experience

Posted | Contributed by bigboy

From the press release:

Six Flags Entertainment Corporation (NYSE: FUN), the largest amusement park operator in North America, today announced it will invest more than $1 billion over the next two years to enhance the guest experience at its 42 parks. The investments, which will total between $500 million and $525 million in both 2025 and 2026, will include new rides, attractions, themed areas, dining upgrades, and technology enhancements that are sure to deliver an unparalleled level of fun and excitement to guests of all ages.

“Our capital investment plans for the next two years reinforce our commitment to providing unmatched thrills, immersive entertainment and lifelong memories to guests of all ages,” said Six Flags President & CEO Richard A. Zimmerman. “The new Six Flags has a unique opportunity to refresh and renew the guest experience, one so compelling that a visit to one of our parks will be viewed as an indispensable choice in family entertainment.”

In August, the company unveiled its capital investment for the 2025 operating season. Those plans include seven new roller coasters, along with an expanded roster of popular seasonal events. In addition, the new All Park Passport Add-On will allow season passholders and members to visit all 42 of the Company’s amusement and water parks beginning January 6, 2025.

Among the capital investments currently planned for the 2026 operating season:

  • Carowinds will introduce a record-breaking water ride
  • Canada’s Wonderland will add a new record-breaking water attraction
  • Kings Island will introduce a new family thrill attraction
  • Knott’s Soak City will receive a water park refresh and aesthetic enhancements
  • Six Flags Magic Mountain will debut a first-of-its-kind coaster in North America
  • Six Flags Great America will celebrate its 50th anniversary, debuting a new kids’ area, commemorative events and park enhancements
  • Six Flags Great Adventure will unveil a record-breaking launch coaster
  • Six Flags Over Texas will unleash a record-breaking dive coaster
  • Six Flags Mexico will introduce a family thrill boomerang coaster

The capital investments will go far beyond new rides. More than $80 million of the overall two-year spend will go toward food and beverage upgrades, including new restaurant concepts and improved menu offerings.

More information on these and other investments will be shared by both Six Flags and the individual parks as details and timetables are formalized.

“This is an incredibly exciting time as we lay the foundation for growth for the new Six Flags and focus on what our team does best: make people happy by delivering the best possible experience and value to our guests each and every day,” concluded Zimmerman.

So is it crazy to think this points to some sort or re-do for Kingda Ka along the lines of what Cedar Point did with TTD?


Jeff's avatar

Seems reasonable to read that between the lines. I think that maybe though, they don't need to do a swing launch. They might have enough room to make it longer.


Jeff - Editor - CoasterBuzz.com - My Blog

TheMillenniumRider's avatar

Well, they already have a record breaking launch coaster, that is rumored to close. So, I would venture to guess that Ka is getting a redo, and if history is anything to go by, it will be open in 2026 for a few days and then its fate will be in the air again.

  • Michigan's Adventure will receive two new benches and a water fountain

Last edited by PhantomTails,
eightdotthree's avatar

That's a lot of money.


I find it interesting they gave such clarity on the 2026 announcements, I assume they want to keep the YouTube and rumors madness semi in check.

Does anyone know what the total capex for both chains was in the last few years? I am wondering if this is more or less ordinary, but now that it is Everything Everywhere All At Once, they get to throw around "One Beeeeellion Dollars!" in the marketing materials.

I have a sneaking suspicion that that's why they are combining both years in one announcement: to get to the $1B mark.

Last edited by Brian Noble,

I definitely read into this being a re-do of Kingda Ka similar to TT2. Especially since they did not mention closing the attached drop ride.

hambone's avatar

Sharpel007:

I assume they want to keep the YouTube and rumors madness semi in check

I think we’ve reached the point in the size and complexity of rides that it’s impossible to construct anything more than an off-the-shelf design in a single offseason (and offseasons are shorter as well). So since the public can see the construction walls and steel going up, you might as well say what it is.

Jeff's avatar

I doubt that what any of the Internets thinks is even remotely on their priority list of concerns.


Jeff - Editor - CoasterBuzz.com - My Blog

The **** show on the interwebs for the Kingda Ka closing non announcement pretty much proves they don't give a crap about the internet chatter.


Watch the tram car please....

Extremely Online people are (a) the worst and (b) a very small minority.


Sharpel007:

I find it interesting they gave such clarity on the 2026 announcements, I assume they want to keep the YouTube and rumors madness semi in check.

Because getting out in front of it with a vague 10 word tease is going to do wonders to calm down the speculation?


Because getting out in front of it with a vague 10 word tease is going to do wonders to calm down the speculation

even remotely on their priority list of concerns

One thing I find new SF/CF good at, especially compared to old SF, is being able to take enthusiast energy and harness it on the GP, for better and worse.

This imploded for the TT2 hype but at least there where updates, compared to how many half built old SF coasters sat without knowing when they will open until the merger.

And I think clearly stating a launch coaster is coming, is playing into that discourse and speculation. And dropping that Carrowinds is getting another water ride, and so is CW means they have been listening. Also Knotts Soak City is the 2nd best attended Water Park in the chain, but no mention of Montezuma.

They.Don't.Care.About.Online.Speculation. That has no impact on their business operations whatsoever. They aren't playing into anything.


Justin Walker:

Especially since they did not mention closing the attached drop ride.

The park has confirmed that Zumanjaro is gone. It just was not mentioned in the press release.

https://x.com/ElToroRyan/st...7183585366

Vater's avatar

Not that I think that it's necessarily false info, but I'll believe it when someone else confirms it.

hambone's avatar

FWIW, Zumanjaro is not on the website (along with Kingda Ka, Green Lantern, etc.)

Whether they leave the top hat up or not, I wouldn't expect Zumanjaro to be running next year however.

TheMillenniumRider's avatar

Zumanjaro is such a neat ride, hopefully it doesn't go away. The slow climb to the top way up there is quite awesome.

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