Six Flags and Schwarzkopf & Henkel announce multi-brand sponsorship for 2008

Posted Thursday, January 10, 2008 12:52 PM | Contributed by Jeff

Six Flags and Schwarzkopf & Henkel, a company that owns several cosmetic brands, today announced a strategic partnership under which Schwarzkopf & Henkel brands will be official presenters of multiple Six Flags special events throughout the 2008 season.

Read the press release from Six Flags.

Thursday, January 10, 2008 1:07 PM
Damn, I saw "Six Flags" and "Schwarzkopf" in the same line and took a minute to figure out what was going on.
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Thursday, January 10, 2008 1:29 PM
Jason Hammond's avatar ^ Ditto. I was like, who's Henkel and what types of coasters to they build. :)
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Thursday, January 10, 2008 1:30 PM
Ugh... more hair advertisements. Honestly, did anybody hear that got2b ad last year? I had to hear it every 30 minutes in Superman's station. I had it memorized for a while. So obnoxious.
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Thursday, January 10, 2008 1:56 PM
janfrederick's avatar Double-ditto. ;)

Oh well.Whatever keeps them afloat I guess. But personally, I think in-park advertising degrades the experience. I'm there to escape the world.

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Thursday, January 10, 2008 3:38 PM
eightdotthree's avatar When its a part of the experience like it was at the Paramount parks they can shove it. I have no plans for a Six Flags trip the second year in a row.
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Thursday, January 10, 2008 4:34 PM
This will just add up to more blatant advertising in the park and ruin the little attepmts they make to theme the parks.
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Thursday, January 10, 2008 5:03 PM
I'll still visit even though I am bald!
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Thursday, January 10, 2008 6:19 PM
Anyone else notice this in the "About Six Flags" section?

"Six Flags has more roller coasters than all other theme park companies combined."

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Thursday, January 10, 2008 8:19 PM
Acoustic Viscosity's avatar Doh! My first thought was good news for Revolution, grrr... Yay, another eyesore at the parks.
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Friday, January 11, 2008 1:03 AM
So will Schwarzkopf sponsor the Schwarzkopf? ^_^
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Friday, January 11, 2008 9:54 AM
Can I pay extra *NOT* to have these advertisements cluttering up the parks?
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Friday, January 11, 2008 11:30 AM
It appears that no one read the headline because it doesn't say that there would be more advertising. It says that they would be the official sponsors of special events at Six Flags parks through their various brands. Now, I could be wrong and there will be banner flags all throughout the parks.

I think the World Street Ball competition they're having at SFA will pull in big numbers, and I wonder if they'll bring back the outside bowling tournament like they did at SFSTL last year.

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Friday, January 11, 2008 12:38 PM
Is it too much to hope for that they bring in the advertising a bit more organically next year? They could for example, build a small cosmetic store that carries the products or add a comsetic section to one of the existing stores. MM last year placed got2b ads in the oddest locations, and it always was an eyesore .
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