Posted Wednesday, February 15, 2006 10:20 PM | Contributed by coasterguts
Six Flags announced today that as part of its commitment to a family-friendly atmosphere and enhancing the overall guest experience in its parks, it will be adding 1,200 new costumed characters to Six Flags parks across North America. Visitors to the parks will be able to participate in meet and greet sessions, photo and autograph opportunities, daily parades, fireworks shows and other showcase events in the parks with their favorite Looney Tunes characters, including Bugs Bunny, as well as their favorite DC Comics' Super-Heroes from the Justice League. Six Flags will introduce character breakfasts and lunches, afternoon storybook readings and daily Happy 45th Anniversary cake celebrations for kids.
Read the press release from Yahoo via PR Newswire.
The one time that I (in a very minor way) help setup a Fireworks show at a park, I don't remember contacting the local (and albeit very small) airport. I think it would make a difference if the park was in the landing pattern, but I don't know SFKK (or SF well enough to know which park SFKK is).
Also, I think Shapiro is making the right steps to position the parks that they deceide to keep in the family (because IMHO theres no way that some of the parks don't get shown the door) to appeal to a different audience than they currently do, which is the right call. The people walking through their current gate don't spend enough money... Its funny, because you look at somewhere like BGW, its a bit opposite. They have been doing what they can to increase attendance numbers by offering lower tiered season passes for several years now, but I think while decreasing percaps, they have been pushing overall revenue numbers up (Or, they'd discontinue those programs, one would think)
Now all they need is to build those special meet and greet areas of the parks for the characters to stand in so they don't have to roam.
I can't say I had similar impressions at other Six Flags parks. La Ronde doesn't have any Warner Bros. theming (probably not included in the license agreement), so they use their own weird characters with names I can't pronounce. Great Escape only got Looney Tunes National Park in 2005, and I did not notice characters during my brief fall visit. I dropped by Great Adventure around Halloween and saw a few characters, but less than I expected. I imagine that under Shapiro, all this will change for the better.*** This post was edited by greatwhitenorth 2/16/2006 9:33:28 AM ***
*** This post was edited by greatwhitenorth 2/16/2006 9:35:30 AM ***
But I'd also like to hear about them adding staffing for rides, and even more importantly, food service and shops...no one EVER wants to wait around for 15-20 minutes to hand over cash - customers wanting to spend money should ALWAYS get service post-haste... :)
Not that they won't hire additional people for food service, etc. But why should Mr. Shapiro mention that now when he can do a separate press release for every individual hire the chain does? Have to keep the "brand name" out there you know.
(Notice there are 8 separate news items in this forum about Six Flags from the past week alone.) *** This post was edited by RatherGoodBear 2/16/2006 2:10:41 PM ***
It's about time they get with the program. They show Bugs and Daffy and Tweety in the old Mr. Six commercials, but rarely, if ever, at the parks.
If done right, Shapiro could take this and run with it to lengths never seen by this chain.*** This post was edited by DWeaver 2/16/2006 2:52:48 PM ***
In a related story, Mark Shapiro announced the following new corporate partners of Six Flags: the Acme Anvil Company, the Acme Explosives Company, the Acme Trampoline Company, and the Acme Rocket Powered Pogostick Company.
Also, this would be a strech, but most parks are calling thier uniforms "costumes" and SF might start requiring all employees to have a "six flags character" at the park (Ie. smile, don't spit in food, say thank you ;-) ) Thus, any new employee could be a costumed character.
I hope the do bring some obscure characters out also like Marvin the Martian, Gossamer (the big orange monster from the bugs cartoon where he gets washed down the river while he is sleeping) and Michigan J. Frog
I would also totally expect to see the Acme name all over the parks in the next few years
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