Posted Wednesday, January 3, 2018 11:42 AM | Contributed by Jeff
Silver Dollar City saw just over 2.1 million guests or 2,115,522 to be exact. That's 42,000 more people than 2016, according to a release. Visitors to "An Old Time Christmas" also hit record numbers, surpassing 500,000 guests in the two-month period of November-December for the first time.
Read more from KOLR/Springfield.
I know this wouldn't be the same for every market, but a half-million in the last two months in the context of the entire year's attendance sure does offer compelling evidence on why parks really want to do holiday events. Certainly that doesn't come for free, and there are the usual costs with staffing, utilities and marketing, but still. That's a lot of "bonus."
Wow. That’s roughly 25% of their attendance for the year in 16% of their operating days (based on 36 days in November & December vs 220 total operating days in the 2018 schedule). I never would’ve guessed these holiday events would be THAT popular. I wonder how Halloween events compare?
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