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For Six Flags chief executive officer Mark Shapiro, the future of the theme park giant known for teenage thrill rides lies in parades, fireworks and other attractions to offer well-rounded family experience. He continued his park tour at Six Flags Magic Mountain.
Read more from The LA Daily News.
I agree with Peabody. You have to keep the thrill niche at that park in your marketing along with appealing to families. That is the only way that park can be unique in that market and survive.
*** This post was edited by Magicmike 2/18/2006 7:02:24 PM ***
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