Posted Monday, February 27, 2006 10:10 AM | Contributed by Al Miner
Six Flags CEO said in an interview with About.com that the company became discount kings, and that the entire industry has become undervalued because of it. He says that major ride construction can resume when the company demonstrates its ability to restore that value.
Read the interview on About.com.
He may want to start by not giving away the gate on annual passes then screwing the guests on everything else that is sold at the parks.
And let's look at Tatsu. Cost of 21 million. They might get a bump of 3% over the 3 million visitors they had last year, about 90,000 people coming specifically for Tatsu. Between full price tickets and parking, that's almost 7 million in year one, not including other in-park spending. Assuming that the attendence remains flat after 2006 (the new 90,000 return every year), Tatsu will pay for itself in about 2.5 to 3 years. Any numbers higher than 3% in attendance increase only brings the ROI even quicker.
So the question is what other attractions could trigger a min. 3% increase that costs less than 21 million and isn't a coaster? I hope they have a plan. It's not like we haven't seen some parks that have swung to far in the other direction (DCA) experience trouble in attracting customers.
I said over in another post that I'm willing to verlook this however, if most of the remaining rides are up and running at or near peak capacity and I see other improvments around the park. Parades, costumed characters and $400 trash cans wont be enough to cut it.
So.. I have to ask you, Rescue131. What would you consider to 'cut it' as far as improvements go SFA for next year. You [should] see at least better than average employees next year, fresh paint, better landscaping, more garbage cans, a cleaner park, more costumed characters, and possibly a new parade and/or fireworks?
For a company saddled with over two billion dollars of debt, and Shapiro only being behind the reigns what? less than six months, and next year's capital budget already allocated by the time Red Zone took charge, I'd like to know what specifically, you're gonna be looking for next year?
Because, in my mind.. your's regarding next year.. is already made up.
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