SFGAdv S:UF Commercial

Friday, April 25, 2003 9:00 AM
The commercial has been running in the New York and Philly markets for about a week now (I've seen it in both). The comercial shows some wonderful shots of S:UF at SFOG (not the point of this post, I don't get worked up over that sort of thing like many do, besides the commercial needed to be ready when the ride was, what else could they do?)

Anyway, in the commercial the voiceover says "Only the designers of Nitro could bring you a coaster...blah blah blah" This is the first time I've ever heard a reference to the people making the rides in park advertising. Has anyone else ever seen a park advertise a ride to the GP using the designer as a selling point? I know before I got into coasters I never even thought about who actually made the rides. If you'd have asked me back then I probably thought the parks did. Just seemed odd to hear "the designers" mentioned. Sure it was more along the lines of milking the popularity of Nitro, but still...

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www.coasterimage.com

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Friday, April 25, 2003 9:41 AM
Yeah I definitely can see them using Nitro to hype SUF...every time I've been to SFGAd and ridden Nitro, it's like a party on that ride. Everyone is having fun going up the lift, some are nervous, but everyone is smiling. It ranks up there with the Intamins as "best crowd-pleasing coasters."

I think their angle is since everyone seems to enjoy Nitro a lot, they are thinking "maybe this one will be just as good as Nitro!" Or maybe not. :)

But, no, I have never heard of a park using the designers as a marketing point. Interesting!

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"No honey, the monkeys have already done enough damage on this trip." - Guy coming out of front gate at SFGAd

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Friday, April 25, 2003 10:47 AM
Yeah, but LG, they could have said the same thing about B&R:TC. I dont think that they were going after the B&M aspect (unless they actually called out B&M by name) but rather they were highlighting the *park*. Since the *park* brought NITRO to the masses, they were saying that only Six Flags brings you this new experience.

I think they only chose NITRO because, as Joe alluded to, it may be the most popular ride in the park (it certainly is the newest thriller next to S:UF). Additionally, like you mentioned, people likely believe that the parks make their own rides (I sure did...). Therefore they would interpret "Designers" as --SFGAdv--. I'm sure this is at least partially true. I'd bet SFGAdv had *some* input into the creation of NITRO ;)

lata, jeremy

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Friday, April 25, 2003 10:55 AM
Yeah, I get that, Jeremy. It was more a comparison to Nitro. But to phrase it the way they did (using the designers rather than just saying "Look at all of our great rides, this is just another one") seemed to stand out. That line is what caught my attention the first time I had the TV on and the commercial played. Tying the designers of their most popular ride to the new addition is a pretty unique advertising angle regardless of who the audience thinks designed the ride. It kind of works on several levels.

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www.coasterimage.com

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Friday, April 25, 2003 3:01 PM
Just saw the commercial (it's always on during Simpsons) - the line goes...and I quote:

"Only the makers of Nitro could design it"

I still like the angle they took with it.

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www.coasterimage.com

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Friday, April 25, 2003 6:10 PM
I taped the commercial and it's one of the best commercials i have ever seen! MY favorite is Medusa's from 1999 but this commercial is very good. About the designer's being mentioned in the commercial, it's really helps the coaster's hype because when ever i explain that to people, they get very excited. B&M has always made a crowd pleasing coaster...that's why they're my favorite coaster manufactorer. As for the coaster itself, Superman is definatly one of the top coaster is the park. It's Pretzal loop alone makes it my personal favorite.

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Sunday, April 27, 2003 8:27 AM
Lord Gonchar: I noticed the exact same thing you did. That phrase in the commercial caught my attention the first time I heard it as well. Definitely not something I've heard before in a coaster/park commercial.

Sounds like parks are now trying to do the same thing that a lot of movies do.... you know.... "THIG BORING BIG BAD MOVIE from the producers of A PREVIOUSLY BIG BAD MOVIE".

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Sunday, April 27, 2003 6:00 PM
I was in New Jersey for part of the the week, and I also saw this commercial, like 5 times. At first, I wanted to slobber because the ride looked amazing, but I did notice the Designers part. Its a very well done commercial indeed. It had some excellent shots of the ride. Very nice commercial. I did notice that it was SFOG's Superman, because SFGAdv's is a Parking Lot one, and the one in the commercial had trees and stuff all around.

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Free Falls on Drop Zone: 5!
Batwing Flights: 7!
Superman: Ride of Steel Airtime-age: 10!

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Sunday, April 27, 2003 6:08 PM
I was actually going to post something about this commercial. The guests at the park eat up the B&M coasters at the park. I still hear people say "Medusa is still the best coaster in the park," or "Nitro will always be the best." Granted most of the larger coasters are B&M's, the public loves them, and I think that was a good way to have people automatically assume that SUF will be awesome. From the few times I've been to the park this season, I've only heard good things from the public about Superman.
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