SeaWorld's Shamu getting a brand overhaul

Posted Monday, November 7, 2005 10:18 AM | Contributed by Jeff

SeaWorld's new killer whale show, "Believe," announced last month, is more than another razzle-dazzle live action theme park addition. The show is part of a multimillion-dollar brand overhaul, focused on refreshing the 41-year-old image of Shamu, SeaWorld's signature attraction.

Read more from The Orlando Business Journal.

Monday, November 7, 2005 10:34 AM
Alls I have to say is it is about time, their last Shamu show focused more on Jack Hanna then the whale.
Monday, November 7, 2005 3:14 PM
Why must SeaWorld steal the idea of one-word emotional titles for their shows? Is it bad enough that Disney does it? Oh well, I guess it's just me, but what do I have to "Believe" in about Shamu, that this campaign will work?

Anyway, when they said they would overhall it for a new generation, did anyone else think Shamu will now have a myspace page and an iPod? ;)

Monday, November 7, 2005 5:36 PM
Gee, I thought Baltimore already had copyrighted the word "Believe".


Monday, November 7, 2005 7:58 PM
I was down there 3 weeks ago. Trip report coming soon. Anyway, the current show I myself first saw in 2001. It still is great, but change is good.

They now ask members of the armed services to stand up after the AB commercial showing soldiers walking through the airport and clapping. Quite moving, as there was a lot of active servicemen in the crowd.

Monday, November 7, 2005 10:55 PM
Buy our beer, then God bless America? Please tell me it's not tacky like that.
Tuesday, November 8, 2005 2:47 AM
Do they still let the servicemen in for free? They've been known to go out of their way for the armed forces in the past. I do not know if they still go so far as to let them come for nothing...
Tuesday, November 8, 2005 9:42 AM
I " Believe" its quite ironic that Sea world has fish on the menu at some of thier restraunts.
Tuesday, November 8, 2005 10:36 AM
BG Nut, those are the slow learners. :)

Actually, the fish are good enough for Shamu, they ought to be good enough for the park's customers, right?

"Believe," eh? Why do I have this mental image of Shamu and Cher sharing the stage...

--Dave Althoff, Jr.

Tuesday, November 8, 2005 10:51 AM
Its not tacky. (You should have seen this arguement erupt over at

The commerical that's played before the shows (as it is at several of the other parks, including before Irish Thunder at BGW), is the one where the servicemen and women are returning from overseas and walking through the airport, when the folks walking through the airport start applauding. It was a PSA more than a commerical, where AB thanked the military personnel for their service. (Several companies have done spots like this).

To answer the question about letting military personnel in free, I don't remember the name of the program, but it was in effect in Williamsburg before I moved this summer. It allows Active Duty personnel to enter the park once for free with a certian amount of family members.

Tuesday, November 8, 2005 12:27 PM
Wow, if that is the case in San Diego, they'd be letting in a LOT of folks for free.

I too am turned off by the lame name. Whatever Fred! I think they should focus on scaring the hell out of us. Last time I went to a Shamu show, there's was a point where Shamu slid up on the deck with its mouth open. Scared the crap out of me and I was several rows back. I want to see how they hunt (fake sea lions and penguins of course). The kiddies probbly wouldn't like it too much though. Perhaps they could make it a night show.

Then again, I'll just go ahead and contradict myself and say that I'd rather not see the hunt in a tank. I'd rather watch it on Discovery and then ride a coaster. Even though the tank is huge, it really doesn't seem large enough.

Tuesday, November 8, 2005 2:17 PM
Well, you've got to remember, the East Coast equivilent of San Diego is Norfolk, and thats about 30 minutes away. Also, there is NAS Little Creek, Fort Story, Fort Monroe, Fort Eustis, Langley AFB, Yorktown Weapons Station, and Cheatham Annex all within 30 miles or so as well (And, I'm missing several... ;)
Tuesday, November 8, 2005 3:25 PM
janfrederick, the hunting can be during Halloween festivities ;)

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