SeaWorld wants to explore dynamic pricing
Posted
A top executive with the Orlando-based company recently told analysts that dynamic pricing — in which parks vary the price of admission depending on how busy they expect to be on any given date, rather than charging the same price every day of the year — is "a big opportunity" for the industry.
Read more from The Orlando Sentinel.
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So they're following Gonch's Business Model™?
Cool.
(still sounds like closing off certain sections to force sales in other sections to me, but it's all semantics - end result is the same)
HeyIsntThatRob? said:
Of course, for those who were used to the cheaper tickets are pretty miffed and are staying home. But still, I'm sure they are making more money while selling fewer tickets and having fewer workers for concessions because of the pricing structure.~Rob
Especially since the people staying home were paying $9 to be there and which (to stereotype) probably means they weren't buying that many hot dogs or beers.
Hobbes: "What's the point of attaching a number to everything you do?"
Calvin: "If your numbers go up, it means you're having more fun."
Unless its Dime a Dog night.
We went to Huntington Park, home to our minor league Columbus Clippers, with friends one night for a game and Dime a Dog. We found our seats then went for our dogs. You've never seen such a crowd, you'd think these people hadn't eaten in weeks. There's a five dog limit per person and two thoughts crossed my mind while I waited. One, what am I gonna do with 5 hot dogs? But I HAVE to get em, it's only 50 cents. And two, I can afford a hotdog, for crissakes. What am I doing waiting in this crowd? Ugh. I think it was top of the third before we got back to our seats.
Hard not to get in the spirit, though. The Clipperdome, as I like to call it, also hosts the occasional Slider Night, featuring you guessed it, White Castles.
And Sea World announced this AM, their special weekday pricing of $50.00 from now until December 20, 2013. The part I find most interesting is there seems to be no restrictions for admission and appears to include the Thanksgiving holiday.
Interesting...
Busch Gardens Tampa has the same deal and you can also add on the water park for only $25 at both parks.
I wonder how this pricing model would work with consignment tickets. Those tickets that you get at grocery stores and elsewhere have to have some sort of pricepoint and from a hotel perspective, it already is a challenge to get the right type of ticket and get the right price paid to the right people.
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