Posted Thursday, April 26, 2012 10:16 AM | Contributed by Jeff
SeaWorld Parks & Entertainment will eliminate plastic shopping bags at all of its theme parks, a move the company says will keep an estimated 4 million bags a year from ending up in landfills as garbage or in the environment as litter. SeaWorld will instead offer souvenir shoppers free paper bags made from 100 percent recycled paper or company-branded reusable bags that sell for anywhere from $1.49 to $9.95 apiece.
Read more from The Orlando Sentinel.
This struck me as non-news at first, until I realized the brilliance of it. You get an environmental win, but you also get a little margin padding and free advertising for the reusable bags.
Not to mention the free publicity, as a story like this is much more likely to reach the mainstream media than other stories. Wins all around for the marketing department at Sea World on this one.
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