SeaWorld Entertainment posts gains in attendance and revenue
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Attendance spiked 15 percent to 3.2 million visitors, compared with the first quarter a year ago. That the week before Easter occurred in the first quarter affected attendance by 175,000 to 200,000 guests, the company said. Revenues rose by $30.8 million to $217.2 million and in-park spending jumped about 6 percent.
Read more from The Orlando Sentinel.
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So approximately 35% of the increase is attributable to the move in the Easter week.
And this is a big increase on a base that has declined over many of the prior periods.
Glad to hear it
I would refer to my questioning of the Comcast announcement earlier. I’m still convinced it was a huge component of the increase, and the fact that they didn’t disclose it is suspicious
So by your math, 1/3 of the increase is from Easter, and the other 2/3 are suspicious?
Jeff - Editor - CoasterBuzz.com - My Blog
Not for Sea World, they disclosed, and you can back In to the other numbers (approx). It’s what they should have done. Doesn’t take away from their improved results at all. I’m happy for them.
It’s such a standard response to note a move in the Easter date for Q1/Q2 reporting, for travel and leisure companies, that failing to mention it IS suspicious. Especially when Comcast announced huge gains, on top of prior year over year increases. Publicly traded companies almost always do that.
Let’s wait until q2 is released and see if Comcast references the move in Easter as a reason for less than anticipated growth.
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