It is 1:40pm CDT right now, the promo for what is next after the commercials was on a minute ago
It's the damn media. They deliver NEWS. That's NEWS enough for them to air it.
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Let me be more specific, people who are planning their vacations to so cal may end up adding SFMM to the agenda. You have to realize that So Cal is a HUGE tourist market, primarily because of Hollywood and Disneyland. But I'd be willing to bet you that the average Jane doesnt even know there is a Six Flags park out near LA. By having a promo like this, Magic Mountatin gets exposure and *may* even get those travelers to spend a day at the Mountain.
But the REAL benefit is that they get the SIX FLAGS name out nationwide. It is no accident that SFI is quickly re-branding their parks with the SIX FLAGS moniker. It's all about name recognition. Remember, just about every area in the USA is "a day's drive away" from an SF park. By showing footage of SIX FLAGS Magic Mountain nationwide, SFI gets their name out into the conciousness of a wide audience. And while it may not be *their* Six Flags on the tele, the name SIX FLAGS will still ring in their ears.
So, the best way to look at it is as a big commerical for the entire SIX FLAGS chain. Hell, they dont use commericals that *only* contain rides from the targeted park anyway, so this wouldnt be too much different. But I believe that Six Flags is trying to sell an "idea", not a specific park.
lata, jeremy
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