Scale is the secret to Disney's massive theme park profits

Posted Tuesday, July 15, 2014 9:18 AM | Contributed by Jeff

Theme parks are core to the business model of American media giant the Walt Disney Company. Last year its 11 parks around the world provided nearly a third of its $45 billion revenue and 20.7% of its $10.7 billion operating profit. New research has uncovered some of the secrets to this success.

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