Sally Corp. signs licensing deal with Marvel

Posted Friday, November 26, 2004 9:33 AM | Contributed by Jeff

Sally Corp. has signed an agreement with Marvel Enterprises that will allow Sally to use the entire line of Marvel comic book characters in amusement park rides and other exhibits. The deal is for two years.

Read more from The Jacksonville Business Journal.

Friday, November 26, 2004 12:29 PM
So when does Sally start working with IoA?:)
Friday, November 26, 2004 1:41 PM
Interesting. So what type of potential customers do you think Sally would have for these new rides? You would think that Six Flags and Paramount would be out. Possibly Cedar Fair? These rides really wouldn't fit in at many of more traditional amusement parks. The only places they make sense right now is at IOA and that Marvel area up at Niagara Falls, unless the idea is to build them seperately from a park at more touristy areas (Myrtle Beach, Wildwood, Gatlinburg, Branson, Niagara Falls, Vegas, etc.). Perhaps there is a lot of interest from some of the overseas parks. Anyhow, I'm definitley excited for Sally and what they can do with the license after seeing pics of The Thing they showed off at IAAPA.
Friday, November 26, 2004 2:17 PM
The real question, Clint, is when does SallyCorp start working with *GD&T*...:)
Friday, November 26, 2004 4:13 PM
That's a slap in Universal's face.
Friday, November 26, 2004 11:17 PM
I thought that parks wanted the licensing deals??? Why would a manufacturer want a licensing deal? Unless there is a specific park that I could sell my rides to... And almost all the BIG parks already have licensing agreements. So you are cutting down the volume of parks you can sell to by a ton. Which wouldn't be good, unless you already have some park to go to with selling your rides. So the question is... Which Park?


could be....

but who else?

Friday, November 26, 2004 11:18 PM
Cedar Fair? Don't think so.
Saturday, November 27, 2004 12:32 AM
Manufactures with certain products are destine to have licensing deals. I don't see this as a slap in the face of Universal or anything else, they don't own Marvel comics, they pay licensing fees like everyone else. Heck, if Paramount wanted to try and procure a Marvel license (they did produce Daredevil, afterall), then its up to Marvel, not the parks.

Which is why you see Spongebob 3D(a Paramount owned license) at Six Flags, right along with a Scooby Doo Dark ride (Hanna Barbera, which is also a heavy Paramount License).

Its the smart thing to do if your a company with a hot property. License it thoughtfully to other companies, get your brand out there, people will partake of the licensed merchandise/attraction, and your brand name will grow and grow.

It would be different if IoA had an exclusive licensing deal with Marvel, but I highly doubt that is the case. They may have some exclusivity, but not total. This is also why there are Nick Toons @ Dreamworld in Oz Land and Alton Towers, and why you see Sponge Bob dolls @ Six Flags, and Spider Man @ Paramount. Whatever is hot sells, and is good for everyone.

We may be suprised where a Sally Marvel Themed dark ride pops up in the next 2 years...

Saturday, November 27, 2004 2:43 AM
Techno has it right.

These are businesses and as such want to make money. If it means getting your product out to different amusement park companies, then so be it.

As mentioned above, you go to a Six Flags park and you will see Spongebob. You will also see at least at SFGAm, a bunch of Marvel comics apparel and other gifts.

Both Paramount and Six Flags utilize the Scooby Doo characters on rides, apparel, etc.

I actually find it odd that Cedar Fair doesn't branch out and utilize other characters besides the Peanuts.

Saturday, November 27, 2004 5:36 PM
Sure, business should get thier name out, but when you have a huge themed, much promoted land in a great park, you have to wonder if this will errode the value of the Marvel license IoA has.
Saturday, November 27, 2004 9:37 PM
You're looking too hard into this. Back in the mid 90s when I was into comics, I used to read Wizard magazine every month. I was psyched when I found out that Marvel had signed a deal with certain companies to use Marvel licensed characters, and that amusment park attractions and even themed resturaunts would come out of the deal.

Then IoA became a reality, as well as the Marvel stuff @ Niagra. Heck, when the Spidey movie was hot, they had Spiderman and Green Goblin @ Alton Towers.

Marvel has had the idea of doing things like this for some time now, and I'm sure IoA realized this. Heck, Marvel did file for Bankruptcy not too awful long ago, and was bought out by DC Comics. If I were them, I'd be licensing out everything.

This is a contract for Sally to produce Marvel Dark rides. This is not a contract for Sally to produce Marvel Themed B&M coasters, S&S Towers or anything else like that. We're not talking about another Marvel Superhero themed land in a park, just a dark ride. Its no different than Sponge Bob 3D (a Nicktoon who's parent company is Paramount, mind you) at a Six Flags park.

Companies do this all the time, its called smart business.

Monday, November 29, 2004 10:18 AM
It'd be cool if my dad were asked to do some artwork for Sally Corp. I don't expect it to happen, but he did some for IoA in '98--the six 'shards' sticking out of the sidewalk, and the Hulk that looms over the on-ride photo counter in the exit station.

*** This post was edited by Vater 11/29/2004 10:22:21 AM ***


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