Posted Friday, November 26, 2004 9:33 AM | Contributed by Jeff
Sally Corp. has signed an agreement with Marvel Enterprises that will allow Sally to use the entire line of Marvel comic book characters in amusement park rides and other exhibits. The deal is for two years.
Read more from The Jacksonville Business Journal.
but who else?
Which is why you see Spongebob 3D(a Paramount owned license) at Six Flags, right along with a Scooby Doo Dark ride (Hanna Barbera, which is also a heavy Paramount License).
Its the smart thing to do if your a company with a hot property. License it thoughtfully to other companies, get your brand out there, people will partake of the licensed merchandise/attraction, and your brand name will grow and grow.
It would be different if IoA had an exclusive licensing deal with Marvel, but I highly doubt that is the case. They may have some exclusivity, but not total. This is also why there are Nick Toons @ Dreamworld in Oz Land and Alton Towers, and why you see Sponge Bob dolls @ Six Flags, and Spider Man @ Paramount. Whatever is hot sells, and is good for everyone.
We may be suprised where a Sally Marvel Themed dark ride pops up in the next 2 years...
These are businesses and as such want to make money. If it means getting your product out to different amusement park companies, then so be it.
As mentioned above, you go to a Six Flags park and you will see Spongebob. You will also see at least at SFGAm, a bunch of Marvel comics apparel and other gifts.
Both Paramount and Six Flags utilize the Scooby Doo characters on rides, apparel, etc.
I actually find it odd that Cedar Fair doesn't branch out and utilize other characters besides the Peanuts.
Then IoA became a reality, as well as the Marvel stuff @ Niagra. Heck, when the Spidey movie was hot, they had Spiderman and Green Goblin @ Alton Towers.
Marvel has had the idea of doing things like this for some time now, and I'm sure IoA realized this. Heck, Marvel did file for Bankruptcy not too awful long ago, and was bought out by DC Comics. If I were them, I'd be licensing out everything.
This is a contract for Sally to produce Marvel Dark rides. This is not a contract for Sally to produce Marvel Themed B&M coasters, S&S Towers or anything else like that. We're not talking about another Marvel Superhero themed land in a park, just a dark ride. Its no different than Sponge Bob 3D (a Nicktoon who's parent company is Paramount, mind you) at a Six Flags park.
Companies do this all the time, its called smart business.
*** This post was edited by Vater 11/29/2004 10:22:21 AM ***
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