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Author JK Rowling is just about to sign deal to build a £250million park in Florida. Universal Studios are set to add a Potterland to their Islands of Adventure park after two years of negotiations. The deal could add £9million a year to the writer's £576million fortune.
Read more from The Daily Record.
At no point did I say that they have no room for expansion, just not enough to make a whole new "island." They do have some room to build another attraction or two, just not a huge space. The park is litterally locked in by roads. The thinking in building IOA was that they were in Orlando which draws visitors as it is and they would not have to add new attraction to attract visitors like a local theme park does. I don't know this for sure, but I would bet that IOA's attendance figures are pretty much the same as what they were when the park opened, and they really didn't add anything major to the park since it opened.
For IOA to keep attendance without adding new attractions to the park is good for the bottom line of the park.
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