Posted
Harry Potter transformed Universal Orlando's Islands of Adventure into the fastest-growing big theme park in the world in 2010 and peeled visitors away from Central Florida's other theme parks, according to an industry report released Thursday. Estimated attendance at Islands of Adventure ballooned 30.2 percent for the year as huge crowds descended on the Wizarding World of Harry Potter, the $265 million themed area that opened in Islands exactly one year ago.
Get the report from TEA/AECOM (PDF).
To read about Orlando parks, read more from The Orlando Sentinel.
For the story in Southern California, read more from The LA Times.
Charles Nungester said:
Ok, Its a 30 percent over last year, But what about pre recession? I imagine it just brings it back NEAR GOOD TIMES.Like Jeff said. Not much Actual Growth, Just MAINTAINING by adding new things like most long established parks.
It may be safe / fair to add in that TNA wrestling records there, last year did months of there shows live, all free of charge to people who were in the park, while it's true you don't have to be in the park to attend their shows being in the park makes it much easier to be able to attend. Also their shows having been "standing room only" since early November of 2009. While the fans they talk to, and fans in the "arena" may be plants, who knows, but if they are really coming from several countries it should be safe to assume that they are staying at park hotels, and spending quite a bit of time, and money at the park.
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