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Martin Lewison, an assistant professor of marketing and management at Farmingdale State College, walks his classes over to Adventureland for field trips, and works his amusement park expertise into his curriculum. He has created special classes such as Theme Parks and Tourism, and drawn material from his trips as a self-described coaster nut: a serial rider with few peers when it comes to amassing visits to different coasters around the country and the world.
Read more from The New York Times.
With all due respect to Adventureland, it's a cute little family run park (I know it pretty well) but it is an "old school" type of operation and hardly a benchmark in the industry to learn from.
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