Polk County tourism boss impressed with Legoland operations

Posted Monday, May 31, 2010 1:42 PM | Contributed by Jeff

Mark Jackson returned to Polk County from England amazed by the family-like atmosphere he found at Merlin Entertainments Group's Legoland Windsor theme park near London. Jackson, executive director of Polk County Tourism and Sports Marketing, said he believes that's what separates the Legoland parks from parks operated by the Walt Disney Company.

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Monday, May 31, 2010 2:02 PM

Throughout this whole process, I don't believe I've seen Merlin make even the tiniest misstep. Flying local officials to UK to see how an existing park runs? Well done, indeed.

My author website: mgrantroberts.com

Monday, May 31, 2010 4:03 PM
LostKause's avatar

The lead-in doesn't make sense to me. Are they really implying (or flat-out stating) that Disney is not family-friendly?

All throught the story, they keep comparing Legoland with Disney. That's strange. You'd think that the Lego theme could stand on it's own without mentioning the mouse.

Monday, May 31, 2010 4:20 PM

Im still waiting for Lincoln Log world

Monday, May 31, 2010 8:01 PM
LostKause's avatar


Seriously, though, the one toy franchise that I would love to see a park themed to would be Nintendo. Mario Kart go cart track. Yoshi circular ride (like Dumbo). Donkey Kong mine coaster. Metroid shooter dark ride.

...The list could go on forever. And I really think it would go over even better than Lego.

You hear me Nintendo? License you characters to a theme park company already.

Tuesday, June 1, 2010 2:31 AM

This guy doesn't have a stock photo? I mean the one they used... seems to explain why the "park's target audience - children ages 2 to 12 - is narrowly defined."


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