Actually, I think what RideMan was saying was that while parking appears free, it's actually rolled into your admission price.
As for the per cap spending on drinks at other parks, given how many people don't buy soda at all, but rather rely on water fountains and the like, I wouldn't be TOO surprised if even the BIG parks weren't making much more than, say, $5/person when averaged out over the entire crowd on a given day. Now, I'm sure there are some Holiday World guests drinking soda who would have otherwise just had water, but they're paying for the soda now, too, in their admission. And people who continue to just drink water (and I for one appreciate the availability of COLD water at their Oasis stands) are still paying for that soda they're not drinking. And then people who figure they're spending less ("nothing") on drinks, are spending more on food, souvies, etc. The guests are happy, and happy guests are more likely to come back. The park wins twice without appearing greedy! Very sharp, those Kochs, as well as the friendliest people you'll meet...
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--Greg
http://www.pobox.com/~gregleg/
*** This post was edited by GregLeg on 8/7/2001. ***