Posted Friday, July 23, 2004 10:29 AM | Contributed by supermandl
Viacom says in their 2004 second quarter results that Paramount Parks attendance is up 16%, though per capita spending is down 4%.
Read the press release on PR Newswire.
Paramount seems to care about the guest experience & it shows in everything they've done this year so far,SF only cares about getting your money & providing little to no atmosphere or service at their parks.
A per cap down 4% with attendance up 16% sounds like successful discount promotions to me. This works out to an 11% increase in revenue which is pretty good.
My trip to PKD this year did have improved customer service compared to previous years.
Jim is probably right though about the promotion. A 4% decline in spending is easily made back and then some with a gate boost like that.
How many northeast parks does Six Flags operate? Three? I really dont think the weather can be an excuse for them this year, espcially if their competitors are doing fine so far.
About the promotions, SF is STILL giving away the gate through buy one get one radio ads at SFGadv and their season passes are DIRT cheap. If that isnt working than what will? Hmmm.
I don't understand how people bash SF as only wanting your money. It's not like CF or Paramount are charity organizations. They only care about guest relations as a means to a better bottom line. If it were more profitable to be jerks, I can't see either park chain sticking with the less profitable route.
On the other hand, Knoebel's and HW (thought I've never been) strike me as places that have good customer service because "it's the right thing to do" regardless of the bottom line. Maybe they've pulled a fast one over on me, because I'd much rather spend my $ at parks like that than at chain parks, but there's a genuine concern for the guest's happiness that doesn't feel dependant on profitability.
Estimate that 100,000 people paying $75 each visit a Paramount Park every day (and thats very conservative) will generate $7.5 million. When attendance is up 16%, it's bumped upto $8.7 million. With per cap spending down 4%, you have $8.35 million generated after all is said and done. A gain of nearly 12% in total guest spending.
Now lets look at SF-
Also estimate that 100,000 people visit SF parks spending $75 each, they also generate $7.5 million. After decreased attendance, you're making $7.2 million. Increase per capita spending by 1% and it ends up at 7.27 million. A total loss of about 3.6% in total guest spending.
So yeah, I'll take Paramount's 12% gain over SF's 3.6% loss.
I've been to 6 SF parks (SFMM, SFMW, SFGAm, SFWoA, SFGADv and SFA). While some SF paarks are decent (SFGAm was even GOOD), the rest had horrible guest service and atmosphere! Alot of the parks had major attractions down all day, ones I VERY WELL KNOW aren't down because of maintnance issues.
The 3 Paramount Parks I've been to (PGA, PKI and PKD) are far above and beyond SF parks in every aspect! Guest service is great, the ops are good for the most part, and I have *never ever* seen a major Paramount ride down all day. Thats not to say that it hasn't happened, but I've been to PGA 12 times, PKD and PKI twice and no major rides were closed all day, a few only went down for a few hours at a time. I mean jeez, these are parks with rides like Stealth, Tomb Raider, SOB, Volcano and Hypersonic and while they broke down, I never once saw any of them closed for more than a few hours at a time.*** This post was edited by ThePhantomLives 7/23/2004 9:16:26 PM ***
Sounds good to me though, business wise. I will agree that the parks (or atleast PKD, that I know of), tends to improve every year. Now if only they would just run 3 trains on both Hypersonic and Volcano on a regular basis, then things would be that much better.
Worked for Six Flags, right? Uh, right?
Why are so many of the parks reporting big increases the ones adding waterslides instead? Hmmm? PKI revamped their whole park. HW added more to the ones they've already added. And PGA? They ripped a coaster out of the ground and replaced it with you'll never guess what.
Don't you get it? Haven't you figured it out yet? The next parks with big gains will be the parks with complimentary waterparks and hot new slides. It's not simply gonna happen...it's happening already!
Six Flags and PKD are about the same distance from me, but I'd rather go to PKD almost any day even though I would rather ride Superman: RoS than anything at PKD. Park overall quality and service could be playing a huge role as well, not just the slides, IMO.
And as for CO's waterslide theory, I'd just like to say that correlation does NOT equal causation. Those parks all got *something* new, many SF Parks did not. Please dont let your waterpark fetish get the best of you.
--who believes the secret entrance to CO's lair is somewhere in Whitewater Country Waterpark (possibly *in* the wavepool....)
Are you trying to tell me the 16% chainwide spike came entirely from one park with a hand-me-down coaster? Or that PGA (who removed a coaster for a waterpark) isn't enjoying gains? Gimme a break.
When SFStl added Mr.Freeze (and got it working) there was no huge spike in attendance. When they added a small but complimentary waterpark, WOF's attendance took a blow it never recovered from. Check the numbers.
In recent years, HW has added a standard S&S DoubleShot, a nice set of swings and what else? Another woodie? Nope. Waterslide after waterslide after waterslide. And where has there attendance gone?
Think about it. There's only one town in America where a coaster war still rages--and that's the one where wavepools and waterslides rule the roost.
^Raises hand! :)
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