Paramount Is Off To The Races

Friday, June 20, 2003 6:27 AM
There was a thread awhile back discussing the possibility of Paramount hooking up with NASCAR. Well, it has happened. Here is a picture of the #48 Lowes Winston Cup car that will be driven by Jimmie Johnson in July. Very interesting.

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Crazy Over 8

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Friday, June 20, 2003 7:21 AM
Ah another 8 fan, cool

That could just be PR for the Spongebob 3-D movie, but hopefully we'll see some NAScAR attractions at Paramount parks, maybe something like Lightening Racer.

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Friday, June 20, 2003 7:30 AM
Actually I don't see anything at all promoting Sponge Bob Square Pants in 3d.
I think it's just getting kids excited for Nascar since it's Sponge Bob.
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Joe Barnett
Forum Moderator/Editorial Writer
www.pkiunlimited.com
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Friday, June 20, 2003 8:15 AM
And people said it would never work! Well I think a few apologies should be given toward my direction... after all what would PC be without NTR in 2005... and they said it would never work! And I know that Spongebob on a race car doesn't necessarily justify a large contract between the Paramount Entertainment Corperation and Nascar, but still it definitely seems like a reasonable begining, now doesn't it?
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Friday, June 20, 2003 8:45 AM
No appologies are neccissary, nascartheridein05. One, Companies pay to advertise on cars. You may see a Paramount movie advertised on a Disney owned station, and vice versa. Companies can't refuse to sell advertising time because its to a competitor. Two, just cause Paramount pays to advertise on a car DOES NOT mean that Paramount Parks has ANYTHING to do with it. I still see no reason why Carowinds would pay all that licensing for NASCAR, heck, they already have enough licenses to go around that they don't have to pay for, or pay just a small amt for(Nick, Star Trek, 007, etc.).

Besides, how many times have you seen a Paramount park with prizes from games that have to deal with spiderman/Marvel Comics, though that would belong moreso in IOA? Or how many times have you seen it at Six Flags? Heck, and they even have a DC comics license.

Remember, Paramount Parks is a division of Paramount, which is owned by Viacom. Them paying for advertising on a car in a highly publicised race means nothing about future plans to collaborate.

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President, C.R.A.P. (Coaster Rescurers And Preservationists).

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Friday, June 20, 2003 9:17 AM
Nascar Nextel Cup

Not Nascar Winston Cup

Sorry, had to put my 2 cents in!

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Friday, June 20, 2003 9:54 AM
It's not officially the Nextel Cup until 2004. :)

Good points made by all.....just thought it was an interesting picture...something that has been "joked" about but finally transpired.


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Crazy Over 8

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Friday, June 20, 2003 10:40 AM
It will ALWAYS be Winston Cup to me ;)

This means Absolutely Nothing. Spongebob is a Very popular Franchise and is the "in" thing right now with kids, so a Company would want to advertise it. It's just as TecknoScorpian said, it's just Advertising. That is all it will ever be.

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"The Mountain Slidewinder. Voted The #1 Non-Rollercoaster Ride in America Amusement Business Magazine, 1991"

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Friday, June 20, 2003 6:54 PM
*looks at watch to see how long it takes for someone to associate PKI, Nascar, and B&M*

*DING!*

All this is, is a sign that Viacom is cashing in on a popular character of theirs. It's probably there to get more younger viewers to turn on the tube to watch SB go around the track a few zillion times.

Personally, I'm waiting for someone to stick Harry Potter on a hood, just so I can watch it go up in a firey crash...

-Chris

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Saturday, June 21, 2003 6:47 AM
Sorry TeknoScorpion, companies can refuse to sell advertising to their competition. Look at what Nextel has done with Nascar. The Alltel Dodge and Cingular Chevy cars are being grandfathered into the series because they are already in place. But any other wireless phone services, like At&t Wireless, will not be allowed to sponsor a car because of Nextels sponsorship of cup racing.

Damn Cornfields

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Saturday, June 21, 2003 1:11 PM
Sponsorship and advertising are not the same thing. Just because a car has a sticker "advertising" something does not mean that it is sponsored by the company who owns the rights to the sticker. Though Closely related, they are different. When you sponosor something, you put a large amt. of $$$ up to start something up, or keep it going, and you are listed as a sponsor, you have a bit of a sayso because you have invested in what you are sponsoring. However, when you pay to advertise, you don't have a sayso on anything but how your advertisement is displayed, etc. The only time you can refuse to advertise something, is if it is something that can be considered restricted in advertising(i.e., cigerettes, alchohol, pornography).

I'm not saying that Viacom/Paramount/Nick/etc. isn't sponsoring the car, I don't really know, but they could just be advertising. I don't watch NASCAR, so I didn't see the car in question. That still, though, dosen't mean we're gonna see NASCAR: The Ride in 05', 06', or 2030, since licensing is almost as expensive as a ride its self. Now if NASCAR wanted to sponsor a ride, and came to Paramount Parks, that may be a little different, but don't hold your breath.

BTW, I never said it woulnd't happen, only that is it HIGHLY unlikely. Paramount Parks(including Carowinds) had a racing themed ride, but changed it because of it's popularity declining. If NASCAR is enough to make something stay popular in Charolette cause it's big down there, why isn't Days of Thunder(I know, not necissarily NASCAR, but close enough) there anymore?

As I said before, why would they pay a large amt. of $$$ to license a name when they don't have to? If they wanted to theme something to racing, they could do that well enough without the NASCAR license(i.e. a little known coaster called Top Thrill Dragster), which they did with Days of Thunder, a Paramount License.
*** This post was edited by TeknoScorpion 6/21/2003 5:47:30 PM ***

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