Nintendo Wii: The official game console of Six Flags

Posted Tuesday, January 23, 2007 9:20 AM | Contributed by Jeff

Six Flags and Nintendo of America today announced a sponsorship and marketing agreement under which the Wii video game system will be the Official Gaming Console of Six Flags parks and Six Flags will offer complimentary game-playing at Wii Gaming Stations throughout select Six Flags-branded theme parks. In addition, the companies will collaborate on marketing initiatives, including a national sweepstakes promotion for Six Flags on Nintendo.com.

Read the press release on PR Newswire.

Tuesday, January 23, 2007 9:58 AM
My two favorite things, all in one place; Wii and roller coasters. I like this marketing promotion!
*** This post was edited by Dan D McD 1/23/2007 9:58:25 AM ***
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Tuesday, January 23, 2007 10:23 AM
rollergator's avatar I'm not a gamer, but it certainly seems like one of the better marketing tie-ins they've pulled off so far. Predicting that Wall St. will like this move, a LOT...
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Tuesday, January 23, 2007 11:08 AM
Nice marketing move, however...I don't like how they will be in the parks.

If it is one things that I have never understood with theme parks it is the games and arcades. Although Midways with games have been a long staple of amusement parks, what do people really do with those prizes? My guess is they all end up on garage sales after a few months of recieving them.

I think the worst is arcades. Everytime I pass an arcade at a theme park, let take my home park of SFoT for instance, seeing people playing DDR or a racing game makes me think why would anyone pay a lot of money (or use a season pass...gas...parking, etc) to come to a theme park then pay more money to play an video game (that will probably be more overpriced than at a local arcade or home). It just doesn't make any sense. The parks have tons of other stuff to do, why play a video game while you are there?

So, my point is, why do this? Although I can see it as a great advertising campaign for Nintendo, how does it really help Six Flags by having them in their parks? The lines will be long to play, guests will be distracted by it vs. enjoying the rides, shops, and resturants, how do you control game time, and isn't it also losing the idea of spending time with families?

Anyone elses thoughts?

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Tuesday, January 23, 2007 11:20 AM
^ I think this is done to give a supplemental activity to the park's attractions, or something for non-riders to do. If you are there with a large family, and you don't like rides, what else is there to do? The parks try and give alternatives, and these alternatives make them money.
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Tuesday, January 23, 2007 11:49 AM
Lord Gonchar's avatar Maybe we'll end up with wacky little SF games available at the park like the BK games for Xbox?

Meh, probably not, but it'd be cool.

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Tuesday, January 23, 2007 11:51 AM
So, who has to pay for the tv when the strap breaks? You or the Park?
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Tuesday, January 23, 2007 11:56 AM
Lord Gonchar's avatar Heh.

You know, I took the stupid straps off the Wiimotes the second they came out of the box. They annoyed the hell out of me. No one has even come close to letting a remote fly yet...not even the kids.

I'm convinced people are morons.

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Tuesday, January 23, 2007 12:11 PM
Amen to that Gonch. I have not had a single issue with mine either. Even with my 3 year old swinging them around.
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Tuesday, January 23, 2007 12:19 PM
I heart Wii
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Tuesday, January 23, 2007 1:10 PM
Funny, nobody even mentioned the possibility of interactive dark rides based on Wii Games.... could be fun!
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Tuesday, January 23, 2007 1:30 PM
Lord Gonchar's avatar

Funny, nobody even mentioned the possibility of interactive dark rides based on Wii Games.... could be fun!

Because it's a sponsorship/marketing agreement, not a licensing deal. Big difference.

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Tuesday, January 23, 2007 1:41 PM
Didn't they say last year they wanted to partner with Microsoft and make an XBox Village area in the parks?

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Tuesday, January 23, 2007 1:46 PM
Lord Gonchar's avatar Yeah, they did.

One of three things, I suppose:

1. Just an example
2. Microsoft said no
3. They felt it better to ride the current heat of the Wii

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Tuesday, January 23, 2007 1:51 PM
Jeff's avatar And that lends some credence to what I said a couple of podcasts ago, that a lot of these marketing agreements are hot air. Let's see if this one pans out.
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Tuesday, January 23, 2007 4:44 PM
They better have those Wiimotes on long leashes, otherwise I have a feeling that they will wonder away from the gaming-stations. It sad that I think that, but there is a good chance that it could happen.
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Tuesday, January 23, 2007 6:14 PM
I think it is a bad move for Nintendo. Why would a high class business want to be associated with such a failing company as Six Flags?

Good move for SF. They'll be in good company and maybe it can help their image somewhat.

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Tuesday, January 23, 2007 7:33 PM
Sorry about contributing this story earlier; I did not see it on the front page!
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Tuesday, January 23, 2007 7:55 PM
When was Nintendo considered a high-class business? Last I checked, they make game consoles for all generations and price-ranges. No high-class noble business model that I can see.
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Wednesday, January 24, 2007 12:30 AM
I wasn't stating it to be a fact that Nintendo is a high class business; It was meant to be an OPINION. I feel that Nintendo provides a high quality product and has a pretty good reputation. Six Flags on the other hand...
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