Nintendo Wii: The official game console of Six Flags
Posted Tuesday, January 23, 2007 9:20 AM | Contributed by Jeff
Six Flags and Nintendo of America today announced a sponsorship and marketing agreement under which the Wii video game system will be the Official Gaming Console of Six Flags parks and Six Flags will offer complimentary game-playing at Wii Gaming Stations throughout select Six Flags-branded theme parks. In addition, the companies will collaborate on marketing initiatives, including a national sweepstakes promotion for Six Flags on Nintendo.com.
Nice marketing move, however...I don't like how they will be in the parks.
If it is one things that I have never understood with theme parks it is the games and arcades. Although Midways with games have been a long staple of amusement parks, what do people really do with those prizes? My guess is they all end up on garage sales after a few months of recieving them.
I think the worst is arcades. Everytime I pass an arcade at a theme park, let take my home park of SFoT for instance, seeing people playing DDR or a racing game makes me think why would anyone pay a lot of money (or use a season pass...gas...parking, etc) to come to a theme park then pay more money to play an video game (that will probably be more overpriced than at a local arcade or home). It just doesn't make any sense. The parks have tons of other stuff to do, why play a video game while you are there?
So, my point is, why do this? Although I can see it as a great advertising campaign for Nintendo, how does it really help Six Flags by having them in their parks? The lines will be long to play, guests will be distracted by it vs. enjoying the rides, shops, and resturants, how do you control game time, and isn't it also losing the idea of spending time with families?
^ I think this is done to give a supplemental activity to the park's attractions, or something for non-riders to do. If you are there with a large family, and you don't like rides, what else is there to do? The parks try and give alternatives, and these alternatives make them money.
They better have those Wiimotes on long leashes, otherwise I have a feeling that they will wonder away from the gaming-stations. It sad that I think that, but there is a good chance that it could happen.
I wasn't stating it to be a fact that Nintendo is a high class business; It was meant to be an OPINION. I feel that Nintendo provides a high quality product and has a pretty good reputation. Six Flags on the other hand...