New WDW $12,000 VIP "World of Dreams" Tour...

So if you have been following the interwebs the past day or so, you will see that WDW just announced the granddaddy of VIP tours, the "World of Dreams" tour.

12 hours, for 6 guests for $12,000. For basically to do whatever you want.

Now, I'm not saying that this is a great value or anything for 99% of us, but if you happen to have the disposable income, for 6 guests it's $2K each. And this is for basically Carte Blanche access to anything you want, when you want, food and drink included, no ADR reservations needed, front of the line access for both attractions and restaurants, tour of the castle suite; it's really an "anything you want" VIP program.

Interesting concept and I can see some 1%'ers biting.

Thinking... thinking....

Ok, so there’s six of us and if we each throw in 2000 bucks we get 12 hours of anything we want to do, eat, or drink. It would be exhausting, but savvy folks (like us) could easily think of ways to stay busy and fit 300% of everything in. E-tickets, extra credit restaurants, shows, spectaculars, and plenty of alcohol along the way. I’m thinking hell yes.

It would even be fun to be a guide for such a thing, wouldn’t it?

Wait... do we have to take the bus to AK? ‘Cause that would suck. 😊

Hanging n' Banging said:

Interesting concept and I can see some 1%'ers biting.

They certainly wouldn't be offering it if they didn't think there was a market.

Does Victoria and Albert’s have DoorDash? Cause I’d need that. Deliver to Magic Kingdom, please. We’ll dine in the suite, thank you. 7pm? Yes, that’s fine. We should still make it to our front row, unobstructed view seats for the fireworks.

Not gonna lie, if I had five friends who would go in with me, I would actually consider this provided I could get the backstage tours I wanted and the dining I wanted. I'm not a 1%'er, but for $2k, an ultimate day that I designed would be worth it to do once.

And that's why this will be wildly successful. Just wait until people start doing these tours and posting it on Instragram...

People in every income bracket blow through $2000 on things that last a lot shorter than 12 hours every day.

My how things change.

Go find some of the pricing/cost threads from a decade or so ago. Can you imagine anyone justifying a $12000 VIP experience back then? Yet, here we are with an overwhelmingly positive response.

What has happened to CoasterBuzz?

Inflation?

Thanks, Obama!

I am floored by how many people on here or on Disney boards are considering this. $2K is about half what I'd spend for a whole week for my family of 5 and I sure as hell ain't taking them on this tour. I feel like I could do a lot more in three or four "mere mortal" days than 12 hours of "ultimate." Then again, I haven't been to Disney World but once in the last ten years, so I'm still in awe of basic stuff like floating mountains and giant guitars.

Yeah, a 7-night Disney cruise to Alaska for the three of us prices somewhere just under $5k I think, and that's one of the best vacations I've ever had. It's all relative, I guess.

Considering and actually doing are two different things.

I ran this item past my husband last night and he actually paused, saying it could be easy to rack up 2000 bucks at WDW in a day if you wanted. Adding that if he got to do anything he wants at any time with no hassle or waiting whatsoever it might be worth it.

I doubt we ever would, though. Our trips to Disney are always at least a week long and if we had a 12,000 dollar day thrown in there it would spoil the rest of the time we’d spend as regular citizens, not to mention a huge add-on to an already whopping bill.

My guess is celebrities and sports figures who want to entertain their family or friends for a single day would be a good market for this. And whoever the rest of the 1% is.

I think what's happening in this thread is that all of us are seeing the value in it rather than justifying it or making plans to run out and do it. I see the value in plenty of things that I can't afford or wouldn't necessarily run out and purchase.

Premium experiences are the rage right now and I've had some peripheral dealings with pricing them. In my experience, the idea is to keep the costs down by trying to fold as much of the experience into your regular operation. With the cost of someone to escort you around, the food and whatnot, and I'll even throw in single day park tickets, the hard cost of sales for Disney in this has to be at max $3000. That's a mark up or return of 400%. That's pretty solid.

bigboy said:

I think what's happening in this thread is that all of us are seeing the value in it rather than justifying it...

Yeah, seeing the value or considering something to be reasonable is pretty much the textbook the definition of justifying.

That's in stark contrast to the mid/late 00's around here when every price increase or every upcharge opportunity was "going to put (insert theme park name here) out of business!"

As I was typing that reply, I almost put "I guess that's justifying it" in parentheses after what I said about value.

Seems like a lot of the people that used to scream that the sky was falling have moved on or grown up and figured out some basic economics.

Yeah. Remember when pay-to-cut was evil?

bigboy said:

I think what's happening in this thread is that all of us are seeing the value in it rather than justifying it or making plans to run out and do it. I see the value in plenty of things that I can't afford or wouldn't necessarily run out and purchase.

Maybe. I'm certainly not seeing the value to it; what I do understand, though, is why some would.

It's no different cost-wise (per person) than doing some kind of premium front-row-seats-with-back-stage-access to a concert.

Then again, with Galaxy's Edge opening...hmmm...

ApolloAndy said:

Yeah. Remember when pay-to-cut was evil?

You mean like yesterday? People still complain about FastLane etc all the time.

I will say in the past 15 years with a move to the Bay Area, career advancement, and 3 kids, I have a completely different understanding of the value of time vs. money. When I first got into coastering as a young college kid, I would never dream of eating in a park. Most of the time I would either skip the meal or bring a sandwich. $15!?! That's, like 2 hours of work! Now, for any number of reasons, dropping $75 on a meal in a park just to avoid the hassle of any other source of food and to make the most of the family time together seems like a really good value. I was happy to drop $7K for a week at Disney World and am already lobbying the wife to go again.