Nationwide advertising for SFWoA ?

Thursday, May 29, 2003 12:52 AM
They are advertising SFWoA on the radio in Madison, WI. What other "distant" markets are they advertising it, I wonder ?

Who says that parks don't compete, even if they are far from each other ?

Current favorite coasters:
Wooden: 1) Beast 2) Raven 3) Son of Beast 4) The Boss 5) Timber Wolf
Steel: 1) Raging Bull 2) Millennium Force 3) V2 4) Wild Thing 5) Deja Vu / Mr. Freeze (tie)

Thursday, May 29, 2003 2:35 AM
Im near Chicago and I saw a commercial about Cedar Point a few days ago advertising for the park and to get a free getaway guide. Theres also a billboard advertising for Cedar Point around O'haire airport if your going towards Wisconsin. I found these ads kind of odd since I remember hearing on one of the rollercoaster shows that Cedar Point only markets within 200 miles or something like that.

As far as Six Flags Worlds of Adventure advertisements, I haven't seen any. The only Six Flags ads I see are the ones about Superman @ SFGAm that play at nearly every commercial break now.

Final Deja Vu Count for the 2002 Season: 52
Superman: Ultimate Flight Count (SFGAm) = 42

Thursday, May 29, 2003 3:49 AM
I think with Chicago having Great America commercials, they dont need any SFWOA commercials. It is weird how the SFWOA one was in Madison, WI. I'm sure SFGAm would be their closest SF park.
Thursday, May 29, 2003 4:35 AM
Traditionally, Cedar Point has only marketed within a 300-mile radius.

According to an article in Amusement Business, that tradition has changed, on an experimental basis, effective this week, with an ad in selected regional editions of USA Today for starters...

--Dave Althoff, Jr.

Thursday, May 29, 2003 5:10 AM
Jeff's avatar CP has been advertising Lighthouse Point here on CoasterBuzz (skyscraper ad, on the right). Combine that with Chicago media, and it's clear to me they want to grow the resort business, beyond the 300-mile bubble. It seems to be paying off... Lighthouse Point is booked through September.

Jeff - Webmaster/Admin - -
"Pray that your country undergoes recovery!" - KMFDM

Thursday, May 29, 2003 5:17 AM
Another hotel or the addition of a current one can't be too far off. (I know the Lighthouse Point addition is already a go.) I know there is some initial buzz about replacing the Bon Air section of Breakers (the only part of the hotel that is still "original" with the exception of the Main lobby area) with a new addition.

That would likely require a parking garage of some sort b/c there just isn't much parking left back there. I could see a garage being built behind Challenge Park golf or possibly in the area where the gold dorms now stand.

I would say it was at least a few years off but if the resort has another gangbuster year that could be pushed up. This new marketing strategy might be meant to test those waters.


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