Posted Tuesday, May 22, 2007 9:36 AM | Contributed by Jason Hammond
The soothing voice of actor Tim Allen and text that reads like a Robert Frost poem will be urging people who live in the Detroit area to head for Muskegon. It's part of a radio advertising campaign created by McCann Erickson, touting some of the wonders of this state. It will include 225 radio spots over the next four weeks in southeastern Michigan. Muskegon's ads will promote its beach and water activities and Michigan's Adventure Amusement Park.
Read more from The Kalamazoo Gazette.
Regardless, I've said for years they really need to do more advertising for the area in and around Muskegon. BTW, the latest issue of AARP has a huge back cover ad for Michigan's Adventure, which really surprised the heck out of me. I've seen MiA ads in AAA material we've received and in the local papers.
Considering the crapper the Michigan economy is in, people are cutting costs on vacations and staying much closer to home. Obviously the Detroit area is closer to Cedar Point, but if a family wants to cut costs, it will become obvious there are a lot of lower cost options an additional hour away.
Here's a link to them on the Michigan.org website... http://michigan.org/medc/aboutus/biz/index.asp?showall%20=true&c=TM
It is now 73 degrees and sunny and I've lightened up.
I sort of wonder if MIA could do a better job targeting the businesses/schools in Grand Rapids for catered outings, etc. The picnic pavilions that are only a few years old seem to barely get used. I know my company is doing an event in August at the West Michigan Whitecaps game. They are renting the deck in the outfield and buying the food/tickets for up to like 300 people (I think last year, like 180 showed up). Michigan's economy sucks, but Grand Rapids is doing pretty well, especially in the area of healthcare, and there have to be some businesses that would be interested in doing an outing. Although MIA doesn't have beer. And the Whitecaps game will have plenty of that. Maybe I should keep my mouth shut. :)
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