Posted Monday, July 12, 2004 10:02 AM | Contributed by Jeff
The "Mr. Six" ad campaign is proving to be a real hit for Six Flags. The "elderly dancer" is highly recognized, is making television appearances and is selling merchandise at the park. The company hopes the ads lead to a boost in otherwise soft attendance.
Read more from USA Today.
That guy should be fired. Your attendance is soft because the service at most of your parks sucks!
"We were trying to figure out why we've been so soft over the past couple of years," says Hank Salemi, senior vice president of marketing for Six Flags. "People are very overscheduled."
Brilliant ad campaign, it really is, but to keep people coming back, that fundamental change in attitude that has been talked about in other news articles has to be real.
I am NOT a Six Flag's fan, and when I watch TV, I usually hit the "MUTE" button on commericals...
When ever I see a commercial with "Mr.Six", I will keep the volume up and watch.
Has it enticed me to go back to Six Flags? No, not really... but it has at least gotten my attention.
Of the Six Flag's parks I have visited (only three... SFA, Darien Lake, Great Escape), the only park where I DID NOT find the customer service to be bad (employees were competent at best, "not rude" at worst... though I wouldn't call anyone outstanding) was Darien Lake. After two visits to SFA and one to Great Escape, it is (as was stated above) the poor Customer Service is the reason why I am in no hurry to get back to a SF park.
Does the "old man" and his little dance get peoples attention? Certainly. It has gotten mine. But will it get repeat business? Hmmmm... I don't think so. Good in the short term (first time visitors)... but not effective in the long term if the Customer Service is not improved.
I think I like the music more that anything else....
I was at the movies and they showed the commerial (when did they start showing commercials at the movies?!?..heh!) The kids laughing and dancing to the music. I guess they achieved their goal.
I have no doubts of the effcetiveness of the ads when the song is played at a Six Flags park...the crowds go crazy. They hear the song and immediately get into the whole "playtime" spirit the ads create.
Five parks in the chain that I can name off the top of my head that were run well enough to make me want to come back: SFGam, SFStL, SFoT, SFFT, SFoG. Is is merely a coincidence that THREE of those five were *original SF* parks....I don't THINK so...
But the facts remain: 1) This IS a darn good advertising campaign. 2) It IS likely that SF will see an increase in first-time patrons. 3) These NEW patrons will visit EXACTLY one time if they leave disappointed with their visits. 4) SF *earned* this "short leash" by disappointing MANY many patrons in the past. 5) SFGAdv and SFMM are the best *predictors* for how the chain is doing as a whole, and stand the MOST to gain from increasing customer satisfaction.
I had a seriously bad, not coaster geek there were no sweepers bad. But a bad experience at SFGadv last year. And this was after a series of pretty sad Six Flags parks. When I was going to write a letter to the Six Flags chain to tell them about my first experiences with a number of their parks I hit a wall and realized there is no real way to do so.
Thats the attitude that needs changed.
"I never really had a problem with six flags customer service, xcept when I went to SFGadv last week................But some parks are cool, like SF Astroworld and the former SFWoA"
Does not compute!. You done lost your credibility with those sentences.
I don't think they're trying to just hit teens with the ads. According to the article, it gets a strong response from adult women.
I thought what they needed was to make it look as clean and family oriented, perhaps, suggesting they are trying to improve image, customer service, etc. The dancing old guy said none of that to me.
My friends (non-enthusiast) don't go back to Six Flags because the "rides were always broken, overpriced everything, bad employees, dirty", etc. To win them back it will take more than the old guy, despite many of them thinking the commercials are cool.
Of course, this is all coming from the guy that thought this years Quizno's (highly successful!) ad campaign was the single stupidest commercial ever on telivision, so what do I know! :)
They should really take the wal-mart approch: pay employees as little as possible but make them feel like they are important and brain wash the employees into being happy all the time;).
Jeff, I find it interesting that you are bashing SF and saying they suck, when none of us are allowed to say any such thing. I think you should keep to what you preach, or are you a do as I say, not as I do kind of person?
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