MOA negotiating licensing of Nickelodeon characters

Posted Wednesday, January 31, 2007 9:11 AM | Contributed by Jeff

Nickelodeon, a cable TV network for children, is in the final stages of negotiating an exclusive branding-rights deal for the megamall's indoor amusement park, formerly known as Camp Snoopy, according to sources familiar with the discussions. The financial terms are not known, and officials with the Mall of America and Nickelodeon did not return repeated telephone calls.

Read more from The Star-Tribune.

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Wednesday, January 31, 2007 9:33 AM
If the former Paramount Parks have Nickelodeon licensing already in place, how can MOA get exclusive branding-rights. Unless Cedar Fair is going to let go that license, which IMO is a bad thing. Or will it be exclusive to be the only mall with the rights to the Nick characters? If I were Cedar Fair there would be NO WAY that I would let Nick go. In fact I would increase the license to all of the parks and dump Snoopy.
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Wednesday, January 31, 2007 10:10 AM
Seriously, how could they let that go? Couldn't it be said that the Nick license is party responsible for Kings Island's children's area being so successful for them?
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Wednesday, January 31, 2007 10:32 AM
This wouldn't be the first time a license has been negotiated to be in two corporation's parks at the same time. Look at how Snoopy himself is represented in CF parks in the states, and Universal Studios Japan. The Scooby-Doo dark ride appears in Six Flags Fiesta Texas, Six Flags St. Louis, and at Warner Bros. Movie World Madrid. So it's not so unheard of, but this is a little bit bigger in scope.
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Wednesday, January 31, 2007 10:36 AM
And one more thought on that... this would give Nickelodeon one thing that CF would probably never, ever give them: their own park.
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Wednesday, January 31, 2007 1:35 PM
Nickelodeon beats Peanuts everytime.

Even accounting for the home field advantage in Minneapolis, it's still a push. You can't tell me the kiddies don't go apescat for Spongebob and Dora in Minnesota.

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Thursday, February 1, 2007 3:58 AM
How did you think SIlver Dollar City got a hold of Nick characters in the past. Viacom decided not to make them exclusive to their Paramount Parks and offer licensing to other parks in other companies. I am sure they could probally get it unless Valley Fair had already asked for them.
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Thursday, February 1, 2007 10:20 AM
You want usage rights? It'll cost ya...

You want EXCLUSIVE usage rights? That'll cost ya a LOT more.... ;)

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Thursday, February 1, 2007 2:02 PM
The kid's area in Kings Island has always been busy. Even when it was full of the now-not-much-kown Hanna-Barbera characters. The licenses are over-rated IMO. Parks can still create a great cartoon atmosphere with any characters if they are creative enough. Thing is most theme parks in this country are lacking in-house creativity so they go with the easy out of licensing.
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