Merlin targets hot tourism region with Legoland Malaysia

Posted | Contributed by VitaminsAndGravy

Merlin Entertainments Group Ltd., which owns tourist-related brands including Madame Tussauds, is opening its first Legoland theme park in Asia tomorrow as it develops an Orlando-styled cluster of attractions. The 76-acre theme park in southern Malaysia, a 45-minute car ride from downtown Singapore, will seek to attract some of the 13.2 million tourists that visited the neighboring city last year with its more than 40 rides and attractions. It’s targeting as many as 2 million visitors a year from markets that also include India, Indonesia, Philippines, Thailand, China and Hong Kong, it said.

Read more from Bloomberg.

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