Merlin Entertainment chief wants Disney's crown

Posted Monday, August 25, 2008 1:19 PM | Contributed by Jeff

Mr Varney likes to compare Merlin's approach to that of Virgin, casting Walt Disney in the role of British Airways. Although Merlin is still a distant No2 behind the American giant in the visitor attractions league table, with 32.2million visitors to 107 million, Mr Varney believes that he can take over the lead. “I'm a great believer that if you're really passionate about something, why shouldn't you want to be No 1 and shoot to be the best? It's what Americans call a great big hairy-assed goal.”

Read more from The Times (UK).

Monday, August 25, 2008 1:30 PM
Wait, what? Huh? WTF
Monday, August 25, 2008 2:32 PM
Monday, August 25, 2008 2:37 PM
I believe he meant a 'Big, Hairy, Audacious, Goal' (or BHAG, from the book BUILT TO LAST)
I've never heard ANYONE, american or otherwise, refer to a 'Great Big hairy-assed goal', excepting Mr. Varney
Monday, August 25, 2008 2:38 PM
With quotes like that, it's obvious he understands the American consumer.
Monday, August 25, 2008 2:57 PM
I dunno, sounds to me like he gets it.
Monday, August 25, 2008 4:08 PM
^He does *get* it, he just doesn't know how to express it (at least not in American, but I'd be happy to help)... ;)
Monday, August 25, 2008 4:39 PM
Interesting read. He'd be quite a big closer to the hairy ass if he was able to procure the Busch parks.

Man, if I ever make it to one of the parks, it will be Fish and Chips for me. ;)

Monday, August 25, 2008 5:18 PM
The man makes sense to me.

“For a lot of people, a day out at a theme park is a break from daily life. They're out for a memorable day out. I think people are fed up with being lectured about what they should do by government authorities and do-gooders. There is an agenda on healthy eating and we are doing our bit, but at the end of the day people should be left to make their own choices.”

Monday, August 25, 2008 9:30 PM
BINGO! I don't want comercials at parks, Announcments of DO NOT ect. I want a relaxing and thrilling exprience. Busch parks fit that bill.



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