Merlin Entertainment chief wants Disney's crown

Posted Monday, August 25, 2008 1:19 PM | Contributed by Jeff

Mr Varney likes to compare Merlin's approach to that of Virgin, casting Walt Disney in the role of British Airways. Although Merlin is still a distant No2 behind the American giant in the visitor attractions league table, with 32.2million visitors to 107 million, Mr Varney believes that he can take over the lead. “I'm a great believer that if you're really passionate about something, why shouldn't you want to be No 1 and shoot to be the best? It's what Americans call a great big hairy-assed goal.”

Read more from The Times (UK).

Monday, August 25, 2008 1:30 PM
Wait, what? Huh? WTF
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Monday, August 25, 2008 2:32 PM
Wow...
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Monday, August 25, 2008 2:37 PM
I believe he meant a 'Big, Hairy, Audacious, Goal' (or BHAG, from the book BUILT TO LAST)
I've never heard ANYONE, american or otherwise, refer to a 'Great Big hairy-assed goal', excepting Mr. Varney
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Monday, August 25, 2008 2:38 PM
With quotes like that, it's obvious he understands the American consumer.
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Monday, August 25, 2008 2:57 PM
I dunno, sounds to me like he gets it.
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Monday, August 25, 2008 4:08 PM
^He does *get* it, he just doesn't know how to express it (at least not in American, but I'd be happy to help)... ;)
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Monday, August 25, 2008 4:39 PM
Interesting read. He'd be quite a big closer to the hairy ass if he was able to procure the Busch parks.

Man, if I ever make it to one of the parks, it will be Fish and Chips for me. ;)

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Monday, August 25, 2008 5:18 PM
The man makes sense to me.

“For a lot of people, a day out at a theme park is a break from daily life. They're out for a memorable day out. I think people are fed up with being lectured about what they should do by government authorities and do-gooders. There is an agenda on healthy eating and we are doing our bit, but at the end of the day people should be left to make their own choices.”

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Monday, August 25, 2008 9:30 PM
BINGO! I don't want comercials at parks, Announcments of DO NOT ect. I want a relaxing and thrilling exprience. Busch parks fit that bill.

Chuck

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