Legoland Florida uses event to promote "girl" blocks

Posted Monday, March 12, 2012 12:26 AM | Contributed by Jeff

Kim Isemann, sales-and-marketing director of Legoland Florida, is in charge of promoting the theme park's Lego Friends weekend later this month. The event will promote Lego's new line of building-block sets aimed at girls.

Read more from The Orlando Sentinel.

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