Legoland Florida prepares for soft opening this weekend

Posted Thursday, September 29, 2011 10:00 AM | Contributed by Jeff

The rides at Legoland Florida are up and ready to roll, as Central Florida's newest theme park prepares for its first guests this weekend — the contractors who built the park and the families of the park's 1,000 employees. Legoland doesn't open to the public until Oct. 15., but the Winter Haven park is nearly ready.

Read more from The Orlando Sentinel.

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Thursday, September 29, 2011 1:30 PM

I will be stunned if this park isn't a hit. Lego was having a promotion for all of their VIP Lego Club members for free tickets and it 'sold out'. AAA was having a soft opening event that sold out. I've heard from a number of friends who are asking me about tickets knowing that we bought the season passes. The marketing has been fabulous.

It will be fun to watch.

Thursday, September 29, 2011 2:59 PM

Unlike Cypress, I could see this staying afloat even if the majority are locals for the first two or three years. The tourist infrastructure will take time to really get up to snuff, and the local interest really is big. As Chief noted, they've been selling out and greatly exceeding their expectations. If they can pull it off operationally, they will have a lot of local support.

Original BlueStreak64

Friday, September 30, 2011 8:05 AM

The good news is that it isn't going to be hard to please their core demographic. Kids who love Legos are going to love the place. And, if they are happy their parents are going to be happy.

The added benefit, in my opinion, is that they really are focusing on a "family experience" which other amusement parks pay lip service to but then don't follow up on.

Another upside is that the Winter Haven area is full of older folks who will be working at that park...and many of those folks are midwesterners that tend to have a pleasant demeanor. It should bode well for customer service.

My biggest concern, frankly, is that they won't be prepared for the crowds.

Friday, September 30, 2011 1:50 PM
janfrederick's avatar

It looks like they have alomost as many rides on opening day as the California park has currently. It looks like they put a lot of money into the place.

"I go out at 3 o' clock for a quart of milk and come home to my son treating his body like an amusement park!" - Estelle Costanza
Friday, September 30, 2011 2:35 PM

wahoo skipper said:
My biggest concern, frankly, is that they won't be prepared for the crowds.

And that the roads can adequately handle the crowds. Did I hear they were widening Cypress Gardens Blvd. all the way out to 27 by one lane? With the hours the park is planning on keeping, exit and entry times will coincide with business rush hour, which won't make things easier.

I bet they extend their hours within the first two months, if not the first.

Original BlueStreak64


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