Legends of Chima area opens this week at Legoland Florida

This is one of the brands I totally don't get from Lego, but apparently it's enormously popular.

In my circle of influence (read: the kids and their friends) Chima is an absolute flop.

Ninjago was huge.

Interestingly, after trying to phase out Ninjago (apparently Lego puts a time limit on lines regardless of popularity or something), they're bringing it back in 2014.

I'd love to find actual numbers on sales and/or TV show ratings comparing the two because I can't believe they committed to Chima in the park.

I always thought it was China, and they made a typo. Guess not.

In my nephews' world Chima is #2, right behind Star Wars.

Also, it seems to me that Chima would have no appeal at all with girls.

Back in my day, we used to walk 15 miles through the snow with no shoes to get to the toy store and buy simple castle-themed or police station-themed lego sets.

None of this weird crap about human-animal hybrids at war with each other using futuristic technology and vehicles.

Agreed! Lego has to be one of the things that hasn't gotten better over time. Its awesomeness peaked around the mid-nineties and it's been downhill ever since.

Seems to me people tend to think any given thing peaked at the time it was relevant to their life.

It just keeps getting worse as you get older until you reach a point that everything was better before.

Lego came back from the dead when it started licensing IP from other companies. It saved them. The result has been a big pile of awesome from stuff like Star Wars. The video games have been a lot of fun, too.

I think Lego is awesome when they recreate cities, landmarks, and figures. That's sheer imagination.

I eagerly await faithful re-creations of the Franklin Delano Roosevelt Memorial and whatever that church is in Savannah.

:-)

^ Don't forget that other church and the Freemason Street Experience in New Orleans.

Winkyface.