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For three generations, the Freed family has owned and operated Lagoon. Through good and bad times, the owners have tried to ensure that Lagoon is a space where everyone who walks through the gates feels like a member of the family.
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Good read.
Morey's Piers in NJ shares a similar story. Also a family business that's "not for sale". Currently the third generation of the Morey family is taking the reigns over from the second generation.
The Morey family was smart and had the members of the third-generation work "real" jobs and learn the business from the ground up as they were growing into the business, some as early as their teenage years.
There are four "sons" who make up the third generation and currently fill the roles of: water park director, marketing director, F&B director and hotel operations director...all relevant and key roles in the operation. None of their prior roles as they grew into the operation and climbed the ranks were "made up" positions.
However, statistically, in any family business, the third generation is when the business either fails or sells out to someone else. So, at least in the case of Morey's, the next decade or so will be very interesting to see if the third generation fully takes over the operation and it continues to succeed, or if they sell the operation, likely to a developer as beachfront property is worth a ton more than what the economic model of an amusement operation can support.
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