Kentucky Kingdom name could change if Koch deal for Bluegrass Boardwalk is reached

Posted Monday, February 20, 2012 9:28 AM | Contributed by Jeff

The Koch family, operators of Holiday World and Splashin’ Safari in Santa Claus, Ind., may change the name of Kentucky Kingdom if they secure the rights to take over the closed Louisville amusement park. The family members earlier this month announced formation of a company called Bluegrass Boardwalk Inc. to negotiate a lease with the Kentucky State Fair Board to operate the theme park on the grounds of the Kentucky Exposition Center.

Read more from The Courier-Journal.

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Wednesday, February 22, 2012 9:22 AM
LostKause's avatar

KPJB said on the last page:


COMING IN 2013!!! "Roller Coaster Station: The Ride"!!! Only at Kings Island!

There is a lot of importance to find a good name with any product. If there is something wrong with it, like it's not catchy or isn't easy to say, it could mess up any other work put into the product because customers will not latch on to it.

Last edited by LostKause, Wednesday, February 22, 2012 9:26 AM
Wednesday, February 22, 2012 11:03 AM
Tekwardo's avatar

I don't know why they didn't just rename them all Afterburn or Mach 3 or something other than Flight Deck.

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Wednesday, February 22, 2012 11:37 AM
rollergator's avatar

^Because Flight Deck souvenirs fly off the shelves faster than Potter merch at IoA? ;)

Wednesday, February 22, 2012 11:49 AM

I still think (and maybe this has already been proven wrong) that this is a play for the water park, and maybe minimal ride side efforts.

I know that my family, who live 3 hours from HW, gladly drove right past KK, to go to HW. In fact, they never went to KK or SFKK. However, as HW has grown, especially the waterpark, and after the demise of SFKK, they have started to talk about how much more crowded HW is than it used to be, and that it's not the same crowd. Specifically, that while the rides still have short lines, the Waterpark is always jammed full.

Locals will remember that SFKK invested in their waterpark, perhaps to the detriment of the ride side (in my opinion) at the end, and well, that's probably what the Koch's are eyeing. They see the opportunity to tap a market that perhaps won't drive to HW (It's an hour and half away from most of suburban Louisville), and yet not cannibalize HW too much. I know that it wouldn't hurt my feelings if some of the "Lousiville" market stayed home. The Koch's are pros at the waterpark business, and that's the real driver for HW. I suspect they will do much the same with the Boardwalk.

I really think that year one will be heavy on the Boardwalk part, and light on the Kingdom part.

Wednesday, February 22, 2012 6:00 PM
Maverick00's avatar

kpjb said:

I'd rather have 50 rides named "Batman" than one named "Flight Deck."

I agree but another good thing about Cedar Fair is that it doesn't name rides the same at different parks. The paramount rides are different because they had the same name before and they cheaply named them all the same because that was easy at the time. You won't find Stinger, Leviathan, Magnum, Millennium Force and Behemoth at any other park.

Cedar Point will always be The Roller Coaster Capital of the World, regardless of the number of coasters they have.

Wednesday, February 22, 2012 6:49 PM

Except for Thunderhawk, Windseeker, Power Tower, Riptide, Dominator, Screamin' Swing, Ripcord, etc...


Wednesday, February 22, 2012 7:40 PM

Yes. Exactly. Six Flags is certainly used generically to mean amusement park

...or crappy service! It is not often a Brand Name comes along that can mean so much to so many different people.

Thursday, February 23, 2012 12:14 AM
Timber-Rider's avatar

Maverick00 said:
Also if you see a coaster with Batman, you know it's Six Flags. That's one of the things I love about Cedar Fair. They don't theme EVERYTHING after comic book characters.

Not true. I have been to Cedar Point many times, and have heard guests refer to Raptor as the Batman ride. I really giggle when I am at these parks, because the general public doesn't seem to have a clue about the names of the rides they are riding, and most don't care. They refer to Top Thrill Dragster as that big yellow one in the back of the park.

I was watching a youtube video of some girls riding thunderhawk at Michigan's Adventure. And, they say here we are on the Thunderbird. I surprised they didn't call it the Thunder Chicken!!

I also had a friend who said he took his kids to Six Flags, and I asked him which one? And he goes, you know the one in Muskegon. And, I said, there is no Six Flags in Muskegon. I asked him if he meant Michigan's Adventure, and he goes oh yeah..that's it. I think.

I know my brothers sure can't tell the difference.

Friday, February 24, 2012 12:17 AM
LostKause's avatar

I think you might be describing one out of every 20 guests at Cedar Point. In my experience, most people who visit that park know more about it than the average park patron.

Friday, February 24, 2012 7:55 AM
Raven-Phile's avatar

Who cares if someone doesn't know the names of the rides? I mean, really. Does it make it any less fun for you? Does it make it any less fun for them?

Didn't think so.

Aaaaaand, who cares if they called it Six Flags in Muskegon - just goes to further my point that people associate the name with a day at the amusement park. To most people, it goes like this: There's Disney, and there's everything else. Once again, the best part about it is, it doesn't matter.

R.I.P LeRoi Moore 9/7/61 - 8/19/2008
Friday, February 24, 2012 10:05 AM
Vater's avatar

The important thing is, if we hear someone utter the wrong park or coaster name, we immediately correct that person. It's our duty as enthusiass--er, -asts.

Friday, February 24, 2012 11:01 AM
Tekwardo's avatar


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Wednesday, August 15, 2012 9:43 PM
john peck's avatar

New rumblings:

Wednesday, August 15, 2012 9:48 PM

This is all turning into quite the interesting soap opera.

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