Kennywood to expand sponsorships

Posted Wednesday, February 25, 2009 11:13 PM | Contributed by Lord Gonchar

When the people in Kennywood's marketing department talk about the "wide demographic" of the visitors to the park, they aren't talking about those who have eaten too often at the Potato Patch. They are talking about what everyone who has ever been to the West Mifflin amusement park intuitively knows to be true: Kennywood attracts visitors from wide ranges of ages and socio-economic groups. In other words, the place is an advertiser's dream.

Read more from The Post-Gazette.

Related parks

Friday, February 27, 2009 4:40 PM
Raven-Phile's avatar

Yeah, really. I kind of like those sponsorships, it's part of what makes epcot, well, epcot.


R.I.P LeRoi Moore 9/7/61 - 8/19/2008
+0
Friday, February 27, 2009 6:35 PM
kpjb's avatar

If you like Epcot sponsorships, you'll be glad to know that Pepsi has been replaced by Beverly.


Hi

+0
Friday, February 27, 2009 7:13 PM

I think Epcot pulls this off because of its theme. Its supposed to be a permanent world's fair. Well World's Fairs had huge cooperate sponsors sponsoring booths and attractions as well as other countries having their own booth.


2020 Trips: Canceled by Corona

+0
Friday, February 27, 2009 9:16 PM
LostKause's avatar

The Kodak commercial before Honey I Shrunk The Audience was very annoying, and it is a very good example of the wrong way to insert an advertisement. On the other hand, I didn't mind the showroom at the end of Test Track. I actually found it intriguing, and that's one of the best examples I can think of to advertise without overdoing it.


+0
Friday, February 27, 2009 10:19 PM
Raven-Phile's avatar

That, and they had a Pontiac G8 long before any dealerships around here had one, and I got to touch it. :)


R.I.P LeRoi Moore 9/7/61 - 8/19/2008
+0
Friday, February 27, 2009 11:54 PM
Jeff's avatar

Being GM cars, and with a Hummer sitting there, naturally I ran through as fast as I could on every ride.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

+0
Saturday, February 28, 2009 12:55 AM
LostKause's avatar

Are you scared of Hummers, Jeff?


+0
Saturday, February 28, 2009 2:14 AM
kpjb's avatar

As much as I like Hummers, you gotta be crazy to pay 30k for one.

Anyhow, am I the only one unimpressed by Test Track? Wow, I can ride in a topless car at 65mph. I did that on the way to the park. Next.


Hi

+0
Saturday, February 28, 2009 2:56 AM
Lord Gonchar's avatar

kpjb said:
Anyhow, am I the only one unimpressed by Test Track?

Again we think alike. My kids dug it though.


+0
Saturday, February 28, 2009 3:11 AM
Raven-Phile's avatar

Jeff said:
Being GM cars, and with a Hummer sitting there, naturally I ran through as fast as I could on every ride.

Right. :) I didn't say I would buy one - I was just admiring it's form.

I'm a Honda or Toyota guy to the core.


R.I.P LeRoi Moore 9/7/61 - 8/19/2008
+0
Saturday, February 28, 2009 11:21 AM
Jeff's avatar

Hummers are for people with small penises. Seriously, they're the most pretentious and obnoxious symbol of excess in American auto culture. That's my opinion, and if you don't like it, I don't care.

Test Track is partly exhibit, right? I mean it's not a thrill ride as much as it is an experience. Diana really liked it too, especially the outdoor speed test.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

+0
Saturday, February 28, 2009 12:09 PM
Lord Gonchar's avatar

Seriously, they're the most pretentious and obnoxious symbol of excess in American auto culture.

I think that's exactly why many of the that people buy them do so.

I think the reason Test Track reamins popular is that it's the fastest ride at all of WDW, isn't it?


+0
Saturday, February 28, 2009 5:03 PM

Jeff said:
Hummers are for people with small penises.

Even the women who drive them? :)

I thought Test Track was just OK, kind of interesting in a "here's how we do it" way. The Belgian block section made me think I was negotiating potholes back in PA. I've ridden much worse than that.

+0
Saturday, February 28, 2009 5:13 PM
rollergator's avatar

Lord Gonchar said:

Seriously, they're the most pretentious and obnoxious symbol of excess in American auto culture.

I think that's exactly why many of the that people buy them do so.

Have to wonder how many Hummers were sold outside the States? I'd guess not too many. While the Europeans always paid a more appropriate price for "petrol", I think the more significant impact on sales would be from the difference in "culturally-ingrained" values.

+0
Wednesday, March 4, 2009 9:47 AM
kpjb's avatar

Raven-Phile said:

Jeff said:
Being GM cars, and with a Hummer sitting there, naturally I ran through as fast as I could on every ride.

Right. :) I didn't say I would buy one - I was just admiring it's form.

I'm a Honda or Toyota guy to the core.

Well, next time it may be a Toyota showroom you're walking through...


Hi

+0
Wednesday, March 4, 2009 6:10 PM

rollergator said:
While the Europeans always paid a more appropriate price for "petrol", I think the more significant impact on sales would be from the difference in "culturally-ingrained" values.

I'd argue that the "inappropriate" prices of gasoline that we Amercians are used to had a direct bearing on the development of the amusement/theme park as we know it today. Without the need and ability to compete for and attract a broader audience, there would be no incentive and little revenue for building anything beyond the trolley park with its single out and back woodie. The more adventurous among us might have a coaster count that approached double digits.

+0

You must be logged in to post

POP Forums - ©2021, POP World Media, LLC
Loading...