Posted Wednesday, April 27, 2005 8:43 AM | Contributed by Neil
The new 2005 pricing structure at Kennywood eliminates individual ride tickets and cheaper general admission entry without rides. The pay-one-price scheme will save the park money. Kennywood will only say those costs run well into six figures.
Read more from The Post-Gazette.
*** This post was edited by razore86 4/27/2005 9:10:37 AM ***
And get stuck with the costs of printing tickets, selling them, and paying those nice ladies who sit in the park all day, sometimes not selling much, since 70% of KP business is through groups, and that means most of the rest already bought wrist bands. All those ticket selling folks only provided a service, not postieve revenue.
This is a great decision for KP. It will increase revenue, speed up the admission process, allow them to track how many is in the park, and cut costs across the board, which historically, they have re-invested heavilly in capital at their properties over the last 5 years.
As a bonus, the 'gate price' will continue to deter the 'hang out' mode for area tees. Just think where Euclid Beach or Riverview would be today if they didn't have the open gate, and those nice young boys didn't have the money to pay admission, and institute the 'babysitting' principle. When you pay top dollar, you get good people, which means good times.
Plus, they have even more packages with Sandcastle, evening rates, etc. They surveyed, they acted, they responded.
I gave an OPINION based upon READING the article. No need to be a jerk. The article itself says..."People who could pay significantly more than in previous years are patrons who don't ride much -- or at all -- especially those who are not eligible for a discount." Who do you think I'm talking about?
I happen to believe that part of the charm of KW was the fact that old and young could find plenty to do. I do not see what has been added in a years time to justify an increase from $8.00 to $28.95 (or $14.95 if you are above 55) to go in an not ride. People like my parents loved to go inside KW and EAT. CB is full of people who brag about the food at KW. Apparently there are not enough people like my parents who go for the food and atmosphere to justify general admission.
KW's decision may well be a "no-brainer" from the business standpoint. I do not fault them. I just find it sad that they have chosen to be like every other park with the admission policies. I think a bit of the charm has been lost. I believe you will see a much younger crowd at KW than in the past due to the change in policy.
I seen many a aunt and uncle, grandma and grandpa ect in the park both times I've gone. Sure they only spend a couple bucks to get in, But how many Ice creams ect do they buy?
It's already proven that getting the older generation in the park with the kids is where the real money is.
Hey grandpa, Can I have that T shirt, Ice Cream, Sno Cone?
While I do think its a little sad that a parent cant bring their child in and just let them ride without paying a full price, thems the breaks. I have heard people in line for tickets in that situation complaining about admission prices before. If it isnt this, its something else that people will complain about.
I agree with Jeff- they've worked this all out, and its a pretty big advantage to make this choice.
IMO, Kennywood is too big of a park to keep going with the tickets. Not to say that is impossible to not use wristbands (Blackpool pulls it off nicely), but I can see how the ticket counting (and accounting) is probably a chore.
I really don't see a problem with this at all.
"If none of the people that paid general admission ever come back and that loss is less than the cost savings of not having to deal with the ticket issues, they've already made more money."
The article says this was 10% of all admissions. You think that they were spending 10% of their entire budget on ticketing?
While I see your point and agree with your overall premise, there is no way they would be doing this IF they thought there would be a 10% decrease in admissions (people through their gate). My hunch is they expect a much lower decrease. Also, do you not think that the 10% (mostly senior citizens the article says) bought food in the park? Why would they pay $8.00 to get in and not ride IF they were not at least planning to eat something? I would guess that they have accounted for this loss also.
Again, I do not think anybody is arguing that this is not, or at least may not be, good business sense for KW. I'm sure they know what they are doing as it affects their bottom-line. All I am arguing is that it sucks for people like my parents. This policy sounds very good for KW and their staff in terms of effort/headaches and possibly their profits. However, this policy change did NOTHING to help the customer. They have taken away admission choices that were rather unique in this industry and decided to be like every other park. I wish them the best. I love KW...It is just not going to be the same after these changes in my opinion.
I can't imagine anybody (even the most serious of fanboys) cannot see how this might suck for people who don't ride (especially grandparents). I merely point out the obvious as does the author of this story.
My point stands... the armchair executives need to put a little faith in the fact that the park knows what it's doing. If you disagree with the new system, so be it, but don't pretend you can predict ultimate doom.
Well, the direct costs of tickets were apparently significant. What about the indirect costs? Am I the only person who is looking forward to not seeing purple ink all over the posts surrounding the Jack Rabbit station? Remember also that there were not only direct costs of tickets, there were also direct costs of wristbands. Wristbands also have a cost, not to mention the mess they can create, plus the fact that each entrance turnstile at Kennywood had to have at least three people to staff it: One person to take the ticket or receipt, one person to apply the wristband and handstamp, and one person to operate the magnetometer. Switching to universal POP means one of those three people (at each of eight gates) can go do something else. It also means that the ticket taker needs not do as much processing, so each ticket person can probably handle two gates. That's four more people who can go into the park and do something productive.
Now the frugal enthusiast in me wants a cut-rate evening ticket. Or did they do that?
--Dave Althoff, Jr.
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