Kennywood Entertainment reports improved attendance

Posted Thursday, August 11, 2005 9:20 AM | Contributed by supermandl

Kennywood Entertainment said in a press release that its new value-based pricing plans, expanded marketing efforts and favorable weather have contributed to increased attendance and sales at its four amusement parks - Kennywood, Sandcastle Waterpark and Idlewild & SoakZone in Pennsylvania and Lake Compounce in Connecticut.

Read more from PR Newswire via Yahoo.

Thursday, August 11, 2005 10:35 AM
I'm sure the waterpark they added this year helped too.
Thursday, August 11, 2005 12:43 PM
Awesome to hear. Now, who was saying Geauga's pricing structure was going to hurt them this year?
Thursday, August 11, 2005 6:42 PM
Tekno--the only water element that Kennywood Entertainment has added was a Lazy River to LC. There is no new waterpark.
Thursday, August 11, 2005 8:31 PM
That is surprising, I figured the one option only pricing would hurt the income a little, maybe for 2 or 3 years at most.

But I guess it caught on right away.

- Josh

Thursday, August 11, 2005 9:26 PM
Phantom, I know. I was being rude and sarcastic in refrence to something else ;).
Thursday, August 11, 2005 11:14 PM
We did put that sprinkler up by the Merry Go Round for when it gets really hot. I guess new water attractions do pay off after all.
Friday, August 12, 2005 12:50 AM
LoL, and the Merry Go Round looks awesome this year, btw.
Friday, August 12, 2005 9:39 AM
So, how about the Kennywood season passes....?
Friday, August 12, 2005 11:24 AM
Don't make us grovel Kennywood... seeeaaassssooonnnn paaaasssseeeesss.

- BB (completely willing and ready to grovel if need be)

Saturday, August 13, 2005 10:26 AM
LOL Tek, re your first post. I got that right away.

And hooray for Kennywood!

Saturday, August 13, 2005 5:01 PM
Yeah M@, it was funny till someone came along and didn't get it ;).
Thursday, August 18, 2005 4:37 PM
great news for Kennywood. this is one of the best parks on the planet. the staff and management and owners are really great people.This is one of the best traditional amusement parks left in the country. Im so glad to hear that there sales are up. Mary Lou Rosenmeyer. is one of the higher ups. You couldnt ask for a nicer person. I know her personally and Im so glad that they are having a great season.Good Luck To all the folks At Kennywood Corp.
Sunday, April 23, 2006 7:26 PM
Upon further scrutiny, the Aug. 9 press release only indicated that the attendance was up for all four Kennywood Entertainment parks. Not Kennywood exclusively.
I know Kennywood doesn't release its attendance figures, but here is a recent report from the Wall Street Journal.

"After attendance dropped 4% last year over 2004 amid competition from local water parks, according to Kennywood, the park hopes for a comeback with the SwingShot. ..."

Down 4 percent? With Phantom Fright Nights growing every year, by the park's accounts, was there a dramatic drop between Aug. 9 (traditionally Aug. is a strong month) and PFN?
More likely, the "increase" stated in the Aug. 9 news release only meant Idlewild and Sandcastle, as quoted ("record-setting pace")?

So the new one-price policy at KW apparently did not boost attendance there. However, 4 percent drop might not be bad. I'm wondering, how does the drop compare with the rest of the industry, or with recent years?


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