Posted
Kennywood Entertainment said in a press release that its new value-based pricing plans, expanded marketing efforts and favorable weather have contributed to increased attendance and sales at its four amusement parks - Kennywood, Sandcastle Waterpark and Idlewild & SoakZone in Pennsylvania and Lake Compounce in Connecticut.
Read more from PR Newswire via Yahoo.
But I guess it caught on right away.
- Josh
- BB (completely willing and ready to grovel if need be)
"After attendance dropped 4% last year over 2004 amid competition from local water parks, according to Kennywood, the park hopes for a comeback with the SwingShot. ..."
Down 4 percent? With Phantom Fright Nights growing every year, by the park's accounts, was there a dramatic drop between Aug. 9 (traditionally Aug. is a strong month) and PFN?
More likely, the "increase" stated in the Aug. 9 news release only meant Idlewild and Sandcastle, as quoted ("record-setting pace")?
So the new one-price policy at KW apparently did not boost attendance there. However, 4 percent drop might not be bad. I'm wondering, how does the drop compare with the rest of the industry, or with recent years?
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