Just noticed this delightful bit of copy at the bottom of Cedar Point's website:
"Cedar Point is known for a couple of things. It's known as the roller coaster capital of the world. But some just refer to Cedar Point as the world's best amusement park. Cedar Point is an amusement park that brings people together through thrills. With 120-mph roller coasters that have 80-degree drops. An amusement park that, on top of roller coasters, has exhilarating thrill rides. An amusement park that has rides for the entire family and gives you water rides that make you wonder why it's simply only the roller coaster capital of the world. And, of course, Cedar Point amusement park gives you great dining. What else would expect from the roller coaster capital of the world? Or, as some say, the best amusement park in the world. Cedar Point is the place to strengthen family bonds and stomachs. Cedar Point. Thrills Connect."
That is some well-done copy, in my opinion. Amusing, well-written, drives home the coaster and best park points. Similar blocks of copy are on the Knott's, Canada's Wonderland and Kings Island sites (yet one more thing that Michigan's Adventure doesn't get); I was especially amused with Wonderland's "...enough thrill rides to leave you and your family closer and prunier than ever."
Life is something that happens when you can't get to sleep.
I suspect this is mostly an SEO effort, though the official sites generally rank pretty high anyway for the relevant terms.
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