Posted Tuesday, June 17, 2014 8:48 AM | Contributed by Amnesiac
The Indianapolis Zoo last month dumped its old model of set ticket prices and installed a variable model—a first for the industry and one with mostly higher prices—to correspond with the opening of its orangutan exhibit.
Read more from The Indiana Business Journal.
I don't think I would hire that consultant if I had a non-profit to run. I think non-profits go a lot further if they think more like a for-profit business.
Especially with zoos, which have to compete with other for profit entertainment options, I see the benefit of being more aggressive with pricing. The comments on the article are for the most part, less forgiving, which is interesting. People want their cake and want to eat it too. Not one person commenting has suggested going to the Zoo on a less expensive day as a way to save money- which is the whole point.
Man, I go on light days anyway even if the prices are the same. We usually get more value. I say "usually" because parks tend to reducer staffing, number of restaurants open, and number of trains operating, etc. And in that case, I would prefer to pay less.
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