Posted Thursday, November 20, 2014 12:34 PM | Contributed by Jeff
The International Association of Amusement Parks and Attractions (IAAPA) presented the IAAPA Brass Ring Awards on Nov. 19 during IAAPA Attractions Expo 2014 in Orlando, Florida. The awards were presented to amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world to honor excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centers.
The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s. Rings were suspended above carousel riders; low enough for them to grasp, but high enough to pose a challenge. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a cherished prize. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel.
See the winners from IAAPA.
So I guess this is a copy of the GTAs?
Not at all. These awards are picked by industry peers, and also broken up by class of attractions.
The Brass Ring Awards is the real deal. It's not a popularity contest. The nominees are selected by a committee of industry leaders, and voted on by members of IAAPA. It's being recognized by your peers. I find it interesting (although I am not surprised) that not one US operation received even a mention for the Human Resources Excellence award.
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