IAAPA 2005: Brass Ring Awards announced

Posted | Contributed by Jeff

ATLANTA , GA (USA) – The International Association of Amusement Parks and Attractions (IAAPA) announced today the winners of the 2005 Brass Ring Awards during IAAPA Attractions Expo 2005, the association’s 87th annual conference and trade show at the Georgia World Congress Center in Atlanta, Georgia, USA.

The “Best of Print” award was presented to LEGOLAND California, Carlsbad, California, for their media kit in addition to the “Best of Electronic” honor for their TV Commercial.

The Brass Ring Awards honor attractions for outstanding promotions work in eight categories: brochure, media kit, outdoor advertisement, print advertisement, radio commercial, sales presentation video, television commercial, and website. Attractions compete with similar destinations in nine classes:

Class 1 – Amusement/theme parks w/annual attendance up to 250,000
Class 2 – Amusement/theme parks w/an. attendance 250,001 to 500,000
Class 3 – Amusement/theme parks w/an. attendance 500,001 to 1 million
Class 4 – Amusement/theme parks w/an. attendance 1 million to 1.5 million
Class 5 – Amusement/theme parks w/an. attendance over 1.5 million
Class 6 – Waterparks
Class 7 – Family Entertainment Centers
Class 8 – Attractions
Class 9 – Industry Suppliers

2005 BRASS RING 1 st Place AWARD WINNERS

Brochure

Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
Class 2 - TusenFryd ASA, Vinterbro, Norway
Class 3 - Sesame Place, Inc. , Langhorne, Pennsylvania, USA
Class 4 - Dreamworld, Coomera, Queensland, Australia
Class 5 - Sentosa Leisure Group, Sentosa, Singapore
Class 6 - Camelbeach Waterpark, Tannersville, Pennsylvania, USA
Class 7 - La Ciudad de los Ninos/Kids City, Mexico City, D.F., Mexico
Class 8 - Utah’s Hogle Zoo, Salt Lake City, Utah, USA
Class 9 - Entertainment Design Group, Inc., Austell, Georgia , USA

Media Kit

Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
Class 2 - West Midland Safari Park, Bewdley, Worcestershire, UK ( England)
Class 3 - Worlds of Fun/Oceans of Fun , Kansas City, Missouri, USA
Class 4 - LEGOLAND California, Carlsbad, California, USA
Class 5 - Ocean Park, Aberdeen, Hong Kong
Class 6 - Promotora Xel-Ha S.A. de C.V. , Cancun, Quintana Roo, Mexico
Class 7 - Adventure Holdings, LLC, Jacksonville Beach, Florida, USA
Class 8 - Orange County Fair & Exposition Center, Costa Mesa, California, USA

Outdoor Advertisement

Class 2 - TusenFryd ASA, Vinterbro, Norway
Class 3 - Worlds of Fun/Oceans of Fun , Kansas City, Missouri, USA
Class 4 - Wild Adventures, Valdosta, Georgia, USA
Class 5 - Busch Gardens Tampa Bay , Tampa, Florida, USA
Class 6 - AOCT, S.A. DE C.V. dba El Rollo, Tlaquiltenango, Morelos, Mexico
Class 7 - Crystal Palace, Dieppe, NB, Canada
Class 8 - Calgary Zoo, Botanical Garden & Prehistoric Park, Calgary, AB, Canada

Print Advertisement

Class 2 - Kiddieland Amusement Park/G.R.C. Corp., Melrose Park, Illinois, USA
Class 3 - Fantasilandia, Santiago, Chile
Class 4 - Warner Village Theme Parks, Surfers Paradise, Queensland, Australia
Class 5 - Sentosa Leisure Group, Sentosa, Singapore
Class 6 - Noah’s Ark Family Park, Inc., Wisconsin Dells, Wisconsin , USA
Class 7 - Crystal Palace, Dieppe, NB, Canada
Class 8 - MagiQuest, Myrtle Beach, South Carolina, USA
Class 9 - Siriusware, Inc., Taos, New Mexico, USA

Radio Commercial

Class 2 - West Midland Safari Park, Bewdley, Worcestershire, UK ( England)
Class 3 - Indiana Beach, Inc. , Monticello, Indiana, USA
Class 4 - LEGOLAND California, Carlsbad, California, USA
Class 5 - SeaWorld Orlando, Orlando, Florida, USA
Class 6 - Wet ‘n Wild Florida, Inc., Orlando, Florida, USA
Class 7 - Blue Diamond Park, New Castle, Delaware, USA
Class 8 - Fort Worth Zoo, Fort Worth, Texas , USA

Sales presentation Video

Class 9 - Mirage Entertainment, Inc., City of Industry, California, USA

Television Commercial

Class 2 - Visionland - Magic Adventure & Splash Beach, Bessemer, Alabama, USA
Class 3 - StarParks Europe, Wavre, Belgium
Class 4 - LEGOLAND California, Carlsbad, California, USA
Class 5 - Knott’s Berry Farm, Buena Park, California, USA
Class 6 - Hyland Hills Water World, Denver, Colorado, USA
Class 7 - Adventure Holdings, LLC, Jacksonville Beach, Florida, USA
Class 8 - Audubon Nature Institute, New Orleans, Louisiana, USA

Website

Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
Class 2 - Visionland - Magic Adventure & Splash Beach, Bessemer, Alabama, USA
Class 3 - Dolfinarium Harderwijk B.V., Harderwijk, Netherlands
Class 4 - LEGOLAND California, Carlsbad, California, USA
Class 5 - Busch Gardens Tampa Bay, Tampa, Florida, USA
Class 6 - Jumeirah International: Wild Wadi Waterpark, Dubai, UAE
Class 7 - Dutch Wonderland Family Entertainment Complex, Lancaster, Pennsylvania, USA
Class 8 - Lowry Park Zoological Garden, Tampa, Florida, USA
Class 9 - Siriusware, Inc., Taos, New Mexico, USA

Best of Print - Media Kit – LEGOLAND California, Calrsbad, California, USA

Best of Electronic - TV Commercial – LEGOLAND California, Carlsbad, California, USA

Weird that Dutch Wonderland was put into Class 7.

What attendance figure do they use for the classes - 2004, or 2005?

While some parks have realeased their annual attendance figures already, I don't think all have.. which would affect parks that are at the brink of moving to a different class (say, a park with 950,000 visitors in '04 but saw a huge increase to 1.1 million in '05).

Just curious...

Does it matter? Unless a park is right on the line, attendance doesn't change by that much year to year.

-Nate

Can you get a list of all who were considered in the Brass Ring Awards? Just wondering where Cedar Point, Sandusky, OH placed.

Jayme

http://www.ghostlymanor.com

I'm surprised by the fact that no CF parks got anything for their website. CP and DP have two of the most in depth content for an official park website that I've seen.

But unless you are very familiar with those web sites, they are not the easiest to navigate. And don't get me started on their weird and hard to read maps.

Jeez, guess Cedar Point didn't have THE BEST ADVERTISING ON THE PLANET...

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