IAAPA 2005: Brass Ring Awards announced

Posted Tuesday, November 15, 2005 4:13 PM | Contributed by Jeff

ATLANTA , GA (USA) – The International Association of Amusement Parks and Attractions (IAAPA) announced today the winners of the 2005 Brass Ring Awards during IAAPA Attractions Expo 2005, the association’s 87th annual conference and trade show at the Georgia World Congress Center in Atlanta, Georgia, USA.

The “Best of Print” award was presented to LEGOLAND California, Carlsbad, California, for their media kit in addition to the “Best of Electronic” honor for their TV Commercial.

The Brass Ring Awards honor attractions for outstanding promotions work in eight categories: brochure, media kit, outdoor advertisement, print advertisement, radio commercial, sales presentation video, television commercial, and website. Attractions compete with similar destinations in nine classes:

  • Class 1 – Amusement/theme parks w/annual attendance up to 250,000
  • Class 2 – Amusement/theme parks w/an. attendance 250,001 to 500,000
  • Class 3 – Amusement/theme parks w/an. attendance 500,001 to 1 million
  • Class 4 – Amusement/theme parks w/an. attendance 1 million to 1.5 million
  • Class 5 – Amusement/theme parks w/an. attendance over 1.5 million
  • Class 6 – Waterparks
  • Class 7 – Family Entertainment Centers
  • Class 8 – Attractions
  • Class 9 – Industry Suppliers

2005 BRASS RING 1 st Place AWARD WINNERS

Brochure

  • Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
  • Class 2 - TusenFryd ASA, Vinterbro, Norway
  • Class 3 - Sesame Place, Inc. , Langhorne, Pennsylvania, USA
  • Class 4 - Dreamworld, Coomera, Queensland, Australia
  • Class 5 - Sentosa Leisure Group, Sentosa, Singapore
  • Class 6 - Camelbeach Waterpark, Tannersville, Pennsylvania, USA
  • Class 7 - La Ciudad de los Ninos/Kids City, Mexico City, D.F., Mexico
  • Class 8 - Utah’s Hogle Zoo, Salt Lake City, Utah, USA
  • Class 9 - Entertainment Design Group, Inc., Austell, Georgia , USA

Media Kit

  • Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
  • Class 2 - West Midland Safari Park, Bewdley, Worcestershire, UK ( England)
  • Class 3 - Worlds of Fun/Oceans of Fun , Kansas City, Missouri, USA
  • Class 4 - LEGOLAND California, Carlsbad, California, USA
  • Class 5 - Ocean Park, Aberdeen, Hong Kong
  • Class 6 - Promotora Xel-Ha S.A. de C.V. , Cancun, Quintana Roo, Mexico
  • Class 7 - Adventure Holdings, LLC, Jacksonville Beach, Florida, USA
  • Class 8 - Orange County Fair & Exposition Center, Costa Mesa, California, USA

Outdoor Advertisement

  • Class 2 - TusenFryd ASA, Vinterbro, Norway
  • Class 3 - Worlds of Fun/Oceans of Fun , Kansas City, Missouri, USA
  • Class 4 - Wild Adventures, Valdosta, Georgia, USA
  • Class 5 - Busch Gardens Tampa Bay , Tampa, Florida, USA
  • Class 6 - AOCT, S.A. DE C.V. dba El Rollo, Tlaquiltenango, Morelos, Mexico
  • Class 7 - Crystal Palace, Dieppe, NB, Canada
  • Class 8 - Calgary Zoo, Botanical Garden & Prehistoric Park, Calgary, AB, Canada

Print Advertisement

  • Class 2 - Kiddieland Amusement Park/G.R.C. Corp., Melrose Park, Illinois, USA
  • Class 3 - Fantasilandia, Santiago, Chile
  • Class 4 - Warner Village Theme Parks, Surfers Paradise, Queensland, Australia
  • Class 5 - Sentosa Leisure Group, Sentosa, Singapore
  • Class 6 - Noah’s Ark Family Park, Inc., Wisconsin Dells, Wisconsin , USA
  • Class 7 - Crystal Palace, Dieppe, NB, Canada
  • Class 8 - MagiQuest, Myrtle Beach, South Carolina, USA
  • Class 9 - Siriusware, Inc., Taos, New Mexico, USA

Radio Commercial

  • Class 2 - West Midland Safari Park, Bewdley, Worcestershire, UK ( England)
  • Class 3 - Indiana Beach, Inc. , Monticello, Indiana, USA
  • Class 4 - LEGOLAND California, Carlsbad, California, USA
  • Class 5 - SeaWorld Orlando, Orlando, Florida, USA
  • Class 6 - Wet ‘n Wild Florida, Inc., Orlando, Florida, USA
  • Class 7 - Blue Diamond Park, New Castle, Delaware, USA
  • Class 8 - Fort Worth Zoo, Fort Worth, Texas , USA

Sales presentation Video

  • Class 9 - Mirage Entertainment, Inc., City of Industry, California, USA

Television Commercial

  • Class 2 - Visionland - Magic Adventure & Splash Beach, Bessemer, Alabama, USA
  • Class 3 - StarParks Europe, Wavre, Belgium
  • Class 4 - LEGOLAND California, Carlsbad, California, USA
  • Class 5 - Knott’s Berry Farm, Buena Park, California, USA
  • Class 6 - Hyland Hills Water World, Denver, Colorado, USA
  • Class 7 - Adventure Holdings, LLC, Jacksonville Beach, Florida, USA
  • Class 8 - Audubon Nature Institute, New Orleans, Louisiana, USA

Website

  • Class 1 - Quassy Amusement Park, Middlebury, Connecticut, USA
  • Class 2 - Visionland - Magic Adventure & Splash Beach, Bessemer, Alabama, USA
  • Class 3 - Dolfinarium Harderwijk B.V., Harderwijk, Netherlands
  • Class 4 - LEGOLAND California, Carlsbad, California, USA
  • Class 5 - Busch Gardens Tampa Bay, Tampa, Florida, USA
  • Class 6 - Jumeirah International: Wild Wadi Waterpark, Dubai, UAE
  • Class 7 - Dutch Wonderland Family Entertainment Complex, Lancaster, Pennsylvania, USA
  • Class 8 - Lowry Park Zoological Garden, Tampa, Florida, USA
  • Class 9 - Siriusware, Inc., Taos, New Mexico, USA

Best of Print - Media Kit – LEGOLAND California, Calrsbad, California, USA

Best of Electronic - TV Commercial – LEGOLAND California, Carlsbad, California, USA

Tuesday, November 15, 2005 4:27 PM
Weird that Dutch Wonderland was put into Class 7.
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Tuesday, November 15, 2005 6:04 PM
What attendance figure do they use for the classes - 2004, or 2005?

While some parks have realeased their annual attendance figures already, I don't think all have.. which would affect parks that are at the brink of moving to a different class (say, a park with 950,000 visitors in '04 but saw a huge increase to 1.1 million in '05).

Just curious...

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Tuesday, November 15, 2005 9:52 PM
Does it matter? Unless a park is right on the line, attendance doesn't change by that much year to year.

-Nate

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Wednesday, November 16, 2005 6:12 AM
Ghostly Manor's avatar Can you get a list of all who were considered in the Brass Ring Awards? Just wondering where Cedar Point, Sandusky, OH placed.

Jayme

http://www.ghostlymanor.com

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Wednesday, November 16, 2005 8:00 AM
I'm surprised by the fact that no CF parks got anything for their website. CP and DP have two of the most in depth content for an official park website that I've seen.
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Wednesday, November 16, 2005 9:54 AM
But unless you are very familiar with those web sites, they are not the easiest to navigate. And don't get me started on their weird and hard to read maps.
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Wednesday, November 16, 2005 12:21 PM
Jeez, guess Cedar Point didn't have THE BEST ADVERTISING ON THE PLANET...
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