How branded theme parks build brand ambassadors

Posted Thursday, October 18, 2012 10:06 AM | Contributed by Gemini

Theme parks aren’t all fun and games. They’re also powerful marketing tools for adventurous brands. From Ferrari in Abu Dhabi to Angry Birds in Finland, companies are cashing in on the good vibes, says Belgian marketer Floris Lefever.

Read more from Sparksheet.

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